Friday, December 24, 2010

Marry Christmas to All My Friends

Its Christmas Time to enjoy, celebrate, have a feast, meet friends &well wishersWishing all my Friendsand well-wishers.






Web designing Company Hyderabad                                         Java Online Training Hyderabad

How Do Search Engines Work?

Assume that. your reading a book and want to find references to a specific word in the book. What do you do?


You turn the pages to the end and look in the index! you will then locate the word in the index, find the page numbers mentioned there and flip to the corresponding pages.

Search engines also work in a similar way.

Search engines are constantly building and updating their index to the www. they do this by using "spiders" that "crawl" the web and fetch web pages. Then the index along with where the words came from.

When someone searches for "pest control services"  the search engine already has a list of web pages that refer to "pest control services". The only thing left to do is to sort the web pages in order of relevance. This is done based on a number of key factors.


Crawl then Index:
 
When a search engine spider visit a website it reads all the content and follows all the links internally, and then it decides what to index the webpage for. This is why it is SO crucial to have search engine optimised content on your website. If there is no search engine visible content on your website (mostly meaning content in HTML), the search engines won’t  know what to index your website for and you might be indexed for keywords that are not related to your business.

Tuesday, December 14, 2010

What is a canonical page? Why specify a canonical page?

What is a canonical page? Why specify a canonical page?


A canonical page is the preferred version of a set of pages with highly similar content.

It's common for a site to have several pages listing the same set of products. For example, one page might display products sorted in alphabetical order, while other pages display the same products listed by price or by rating. For example:

http://www.example.com/product.php?item=swedish-fish&trackingid=1234567&sort=alpha&sessionid=5678asfasdfasfd
http://www.example.com/product.php?item=swedish-fish&trackingid=1234567&sort=price&sessionid=5678asfasdfasfd
If Google knows that these pages have the same content, we may index only one version for our search results. Our algorithms select the page we think best answers the user's query. Now, however, users can specify a canonical page to search engines by adding a element with the attribute rel="canonical" to the section of the non-canonical version of the page. Adding this link and attribute lets site owners identify sets of identical content and suggest to Google: "Of all these pages with identical content, this page is the most useful. Please prioritize it in search results."

How do I specify a canonical page?

To specify a canonical link to the page http://www.example.com/product.php?item=swedish-fish, create a element as follows:


Copy this link into the section of all non-canonical versions of the page, such as http://www.example.com/product.php?item=swedish-fish&sort=price.

If you publish content on both http://www.example.com/product.php?item=swedish-fish and https://www.example.com/product.php?item=swedish-fish, you can specify the canonical version of the page. Create the element:


Add this link to the section of https://www.example.comproduct.php?item=swedish-fish.

Is rel="canonical" a suggestion or a directive?

This new option lets site owners suggest the version of a page that Google should treat as canonical. Google will take this into account, in conjunction with other signals, when determining which URL sets contain identical content, and calculating the most relevant of these pages to display in search results.

Can the link be relative or absolute?

The rel="canonical" attribute can be used with relative or absolute links, but we recommend using absolute links to minimize potential confusion or difficulties. If your document specifies a base link, any relative links will be relative to that base link.

Must the content on a set of pages be similar to the content on the canonical version?

Yes. The rel="canonical" attribute should be used only to specify the preferred version of many pages with identical content (although minor differences, such as sort order, are okay).

For instance, if a site has a set of pages for the same model of dance shoe, each varying only by the color of the shoe pictured, it may make sense to set the page highlighting the most popular color as the canonical version so that Google may be more likely to show that page in search results. However, rel="canonical" would not be appropriate if that same site simply wanted a gel insole page to rank higher than the shoe page.

What happens if rel="canonical" points to a non-existent page? Or if more than one page in a set is specified as the canonical version?

We'll do our best to algorithmically determine an appropriate canonical page, just as we've done in the past.

Can Google follow a chain of rel="canonical" designations?

Yes, to some extent, but to ensure optimal canonicalization, we strongly recommend that you update links to point to a single canonical page.

Can rel="canonical" be used to suggest a canonical url on a completely different domain?

There are situations where it's not easily possible to set up redirects. This could be the case when you need to migrate to a new domain name using a web server that cannot create server-side redirects. In this case, you can use the rel="canonical" link element to specify the exact URL of the domain preferred for indexing. While the rel="canonical" link element is seen as a hint and not an absolute directive, we do try to follow it where possible.

video:



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Monday, November 8, 2010

Thursday, November 4, 2010

Wishing You & Your Family A Very Happy & Safe Diwali

Its DIWALI time. Time to enjoy, celebrate, have a feast, meet friends &well wishersWishing all my Friends and well-wishers.



Tuesday, November 2, 2010

Search Engine Indexing Limits

Page File Size: Not More Then 150kb (not include images and CSS, any other Attachment file, Downloads)

No of Links in Page: not more then 100 Unique links.

Title Tag: Not more then 70 Characters.

Meta Description: Not more then 155 characters.

Monday, November 1, 2010

Helpful resources for webmasters

Google Webmaster Help Forum - Have questions or feedback on our guide? Let us know.

Google Webmaster Central Blog - Frequent posts by Googlers on how to improve your website.

Google Webmaster Help Center - Filled with in-depth documentation on webmaster-related issues.

Google Webmaster Tools - Optimize how Google interacts with your website.

Google Webmaster Guidelines - Design, content, technical, and quality guidelines from Google.

Google Analytics - Find the source of your visitors, what they're viewing, and benchmark changes.

Google Website Optimizer - Run experiments on your pages to see what will work and what won't.

Tips on Hiring an SEO - If you don't want to go at it alone, these tips should help you choose an
SEO company

Tuesday, October 26, 2010

300+ Paid Web Directory Sites List

This is a list of web directory sites that charge a fee for inclusion. If you have gotten your site listed in all of the free sites, it would be worth while adding some paid ones to your list of inbound links to get more high PR back links.


Paid Directory Sites Cost PR
http://www.allthelist.com/ $9.99 lifetime 3
thttp://mastermoz.com/ $29.95 yearly 5
http://www.hotvsnot.com/ $42.00 yearly 6
http://www.i12web.com/ $19.88 yearly 5
http://www.directory.branica.com/ $49.95 lifetime 4
http://www.mysearch7.com/ $9.88 lifetime 4
http://www.directory.ac/ $29.00 lifetime 5
http://www.weblinksdirectory.net/ $25.00 yearly 3
http://www.suggest-url.org/ $50.00 lifetime 6
http://directory.findelio.com/ $28.90 lifetime 5
http://www.abydir.com/ $5.00 lifetime 3
http://www.gurcan.com/ $50.00 lifetime 4
http://www.gdirectory.org/ $35.00 lifetime 5
http://www.ztrixq.com/ $5.00 lifetime 3
http://www.lobolinks.com/ $23.00 yearly 2
http://www.prolinkdirectory.com/ $19.00 lifetime 5
http://secondwavesystems.com/ $19.95 lifetime 5
http://hydeparkbooks.com/ $19.95 lifetime 5
http://www.zqnyj.com/ $19.95 lifetime 4
http://www.directoryam.info/ $12.50 lifetime 1
http://www.assignlinks.info/ $12.50 lifetime 2
http://www.advertisingdirectory.eu/ $23.00 lifetime 3
http://www.a1webdirectory.org/ $40.00 lifetime 4
http://www.lifewebdirectory.com/ $8.50 yearly 1
http://bowi-annuaire.fr/ $6.90 lifetime 3
http://www.kasahed.org/ $10.00 lifetime 3
http://www.yfclinkexchange.com/ $6.90 lifetime 2
http://www.bowi-dir.com/ $6.90 lifetime 2
http://www.annewebdirectory.com/ $14.50 lifetime 2
http://www.nextdir.com/ $25.00 lifetime 5
http://www.ecool100.com/ $15.00 lifetime 5
http://www.dirfly.com/ $20.00 lifetime 4
http://www.addlinksnow.com/ $5.00 yearly 3
http://inredesign.eu/ $7.00 lifetime 4
http://www.bestfreewebsites.net/ $4.00 lifetime 3
http://www.skoobe.biz/ $14.90 lifetime 5
http://bothlink.net/ $5.00 lifetime 3
http://www.abctome.com/ $5.00 lifetime 2
http://www.amray.com/ $20.00 yearly 4
http://www.bhanvad.com/ $20.00 lifetime 4
http://www.rimpe.net/ $9.90 lifetime 4
http://www.myriadwebs.net/ $10.00 lifetime 4
http://www.linkcruncher.com/ $1.00 lifetime 3
http://www.argusvision.net/ $35.00 lifetime 3
http://www.webroads.net/ $13.00 lifetime 4
http://www.travel247365.com/ $11.00 lifetime 3
http://www.orisdirectory.com/ $16.50 lifetime 3
http://www.directorydolphin.com/ $33.00 lifetime 6
http://linkroo.com/ $15.00 lifetime 4
http://www.getweblist.com/ $19.00 lifetime 3
http://www.gonewanderin.com/ $5.00 lifetime 3
http://www.portachi.net/ $2.00 lifetime 3
http://www.triporiginator.com/ $10.00 lifetime 3
http://www.113dir.com/ $5.00 lifetime 2
http://www.resources4humans.com/ $30.00 lifetime 2
http://botw.org/ $299.95 lifetime 7
http://familyfriendlysites.com/ $20.00 yearly 6
http://www.dirbuzz.com/ $60.00 yearly 5
http://www.dirmaxe.com/ $28.00 lifetime 5
http://aiclu.com/ $5.00 lifetime 5
http://www.listingdir.com/ $29.80 lifetime 4
http://www.webmasters.org/ $25.00 lifetime 4
http://www.erafoley.com/ $10.00 lifetime 3
http://www.linksite.net/ $5.00 lifetime 3
http://www.online-gambling-directory.com/ $50.00 yearly 3
http://www.internetmarketingandservices.com/ $5.00 lifetime 3
http://www.linkernel.com/ $22.00 yearly 3
http://www.links2links.info/ $4.00 lifetime 3
http://websitespromotiondirectory.com/ $20.00 yearly 3
http://www.doubledirectory.com/ $20.00 yearly 3
http://www.thew3bindex.com/ $3.00 lifetime 2
http://www.panthermind.com/ $9.00 lifetime 2
http://www.theadlist.com/ $5.00 lifetime 1
http://www.dmozzilla.com/ $20.00 lifetime 3
http://www.deeplisting.com/ $4.00 lifetime 3
http://www.hotscripts.com/ $25.00 lifetime 8
http://www.kwika.org/ $36.00 lifetime 7
http://www.joeant.com/ $39.99 lifetime 7
http://www.blogarama.com/ $10.00 lifetime 7
http://www.ableize.com/ $50.00 lifetime 7
http://www.web-designers-directory.org/ $89.00 lifetime 7
http://www.srmnet.org/ $40.00 lifetime 6
http://www.botlink.org/ $50.00 lifetime 7
http://www.pulso.org/ $35.00 lifetime 6
http://www.freeprwebdirectory.com/ $7.00 yearly 6
http://www.almapubliclibrary.org/ $6.00 lifetime 6
http://www.noflux.net/ $37.00 lifetime 6
http://polypat.org/ $20.00 lifetime 6
http://www.dirsense.com/ $50.00 lifetime 6
http://www.traveltourismdirectory.net/ $20.00 yearly 6
http://www.medranks.com/ $40.00 lifetime 6
http://www.directoryworld.net/ $25.00 lifetime 6
http://www.designfirms.org/ $69.99 lifetime 6
http://www.fishlinkcentral.com $5.00 monthly 6
http://www.greenstalk.com/ $40.00 lifetime 6
http://www.busybits.com/ $5.00 lifetime 6
http://www.zorg-directory.com/ $49.00 lifetime 6
http://www.bloggingfusion.com/ $2.00 lifetime 6
http://www.adirect2z.com/ $9.00 lifetime 6
http://www.dirjournal.com/ $59.95 yearly 6
http://www.duddoo.com/ $49.89 lifetime 6
http://si20.com/ $7.00 yearly 6
http://www.uncoverthenet.com/> $59.00 yearly 6
http://www.sumodirectory.com/ $10.00 lifetime 6
http://www.goguides.org/ $69.95 lifetime 6
http://www.clush.com/Dir/ $19.95 lifetime 6
http://www.rcreducation.com/ $1.00 yearly 5
http://www.cy-sd.com/ $10.00 lifetime 5
http://rightwingeye.com/ $19.95 lifetime 5
http://www.marketingwebdirectory.com/ $7.00 yearly 5

Basic Strategies of Website SEO Used By SEO Consultants

Most people use search engines like Google, Yahoo and MSN to find products and information online. It is a fact that 80% of people searching will find what they want in the first page of the search result. With that in mind, we can say that it is vital that your webpage is on the first page of the list.

Following are the basic strategies that you can follow to achieve high rankings in the search engines:

Keyword Research:

Most essential starting point for Search Engine Optimization is keyword research. There are a lot of tools that you can use to help you with keyword research. These tools keep track of the number of times words are searched every month and will give you list of related words and phrases that you can use for research. You can see how competitive these keywords are and you should be realistic and mindful in choosing one if you would like to be ranked for it. Make use of long-tailed key phrases as it will yield quick results for your business. Do put keywords in your title tags, at the beginning of your Meta tags and descriptions, in your H1 tags and at the beginning of your paragraphs. Avoid keyword stuffing as it will lead to a penalized site.

Quality Content:

Make sure you have a well-written content because it is essential to have quality articles. Relevant links should be used and web pages should be focused as much as possible. Use relevant topics and pages; do not get side-tracked. If your business is all about furniture making, do not add a page for candle making. If you create more content, do your keyword research and add those in your page URLs.

Get Index In Search Engines:

It is critical to get as many of your web pages indexed as possible. Make sure to use keywords in your web pages that link to your most important pages as it will give you more backlinks. Consider links as votes that mean the more votes you have the more popular you are in the eyes of Google.

Site Structure:

Your website needs to be properly structured because this is what search engines such as Google, MSN and Yahoo want to see. Also, you can set up a Google webmaster tool account, submit your site and create a sitemap. That way search engine spiders can better crawl your site.

Since most are now engaging SEO as part of their long term marketing strategy then these steps would definitely help online marketers and business owners increase traffic to their website and keep up with the competitive market.

Search Engine Optimization Tips – Heading Tags and Why They Are Important Website SEO Elements

Search engine optimization for your website is critical if you want to see any type of success online. When you create a website, obviously the main goal is to get traffic or you are just wasting your time and money. Getting traffic does not happen through luck; there are some key pieces that must be present on your website that will allow the search engines to understand what your site is about and appropriately place you in the search engines.
The use of heading tags (h1, h2, h3, h4, h5) sends the message to the search engines of what your site is really all about. This is one way you can control how they interpret what is presented to them. Now, it goes without saying that the rest of the content of your site must support the context of your heading tags. You can not get away with placing unrelated words in your headings and then go off on a totally different topic in the content body of the page. This would do you no good whatsoever.
To use heading tags, the h1 is for the main keyword title of the page with the subsequent h2-h5 being lower in priority. You can very effectively communicate with the search engines by giving them clues as to which keyword phrases you would like to be ranked for and which are the most important to you. Every h-tag you use, should be keyword rich with your target phrase appearing as close to the first words as possible.
The first 3-4 words hold the most weight so do be sure to lead with the main phrase in your headings.
A good example of a tag would be : Heading tags – Why you should use them.
A bad example would be : Why you should use heading tags.
You should use related keyword phrases for the lower priority tags. h1 being the highest and reserved for your most important keywords and h5 the lowest.
By using on page SEO techniques, it is very easy to communicate with the search engines and get the desired results. It is only when you leave all of the key factors out that your website will not perform as you expect. There is no luck involved with getting traffic. It is only a matter of making sure you use every advantage possible and do the work involved with getting to the coveted page one placement.
Search engine optimization simply means talking to the search engines through the elements on your website. The more you talk, the more they listen.

Improving Your Conversion Rates Is Not Just About Increasing Your Traffic

There is a big misconception that you must have massive amounts of traffic to your website in order to improve the conversion rate of your web pages. While a decent amount of website visitors is necessary to make sales, it is the quality of that traffic that makes all the difference. It is actually quite easy to improve the number of buyers that come to your site.
Just getting people through the doors of your business does not guarantee you will make sales. You must make sure that the visitors are potential customers and not just “tire kickers and time wasters”. People just looking for general information on a subject are not typically buyers. The volume of unique visitors and interaction on your site may offer a slight benefit to your search engine placement but they will not put money in your pocket. In fact, tire kickers tend to cost money by using up your resources.

How do you eliminate the time wasters and increase sales?

The number one way to focus on buying traffic is by narrowing the keywords you use to draw people to your site. Here is an example: Let’s say your business is a cupcake store. You bake lovely cupcakes for birthdays, weddings, etc. Now let’s also assume that you are working hard to get traffic to your website in order to process more orders. You are building back links, doing social marketing, etc. You may well even be paying for someone to promote your site for you or even worse, paying for this traffic through pay per click advertising. All with the goal of getting more and more people looking for the keyword “cupcakes” to come to your site.
Unfortunately, probably 99% of those people coming to your site will most likely be looking for cupcake recipes and not looking to purchase any products from you. In this case, you are spending a great deal of resources, either your time or your money, on driving the wrong kind of traffic to your website.
Instead, you should focus all of your resources on promoting buyer keywords such as cupcake bakery, cupcake shop, buy cupcakes online, etc.  This will ensure that every visitor that comes to your website will already be shopping and are just looking for the right products or merchant to spend their money on.
Yes, you will likely see a drastic drop in the volume of traffic your site gets by doing this, but isn’t your time and money better spent on bringing traffic to your site that already has their credit card in hand going to give you a better return on investment? Your conversion rates will dramatically increase and you will not need as many visitors to your site in order to turn a decent profit.

Website SEO – Heading Tags – What They Are And How To Use Them

When it comes to on page SEO for your website, heading tags are a must. Many people, though, are confused about what they are and how they should be used. When you are creating visitor friendly content, the use of heading tags will remove the need to stuff your content with your keywords making it a much more pleasurable experience for your readers.

What are heading tags?

Heading tags are bits of HTML code that are intended to both communicate to the search engines and to help you organize your thoughts and content. They follow a hierarchy from h1, which is the top level, on down to h6, which is the lowest. These tags are placed around text like so in the HTML of your page:
<h1>Your title text here</h1>
By default, most browsers will display this text in a very large bold text unless you have indicated differently within the design of your website or blog. The h2, h3, h4, h5, and h6 tags will display smaller and smaller and smaller, etc.

Why do you use heading tags on your web pages?

There are three main reasons to use heading tags on your web pages.
  1. They convey to the search engines what your page content is about.When a search robot or spider crawls your website it looks for some key factors to give them an indication of what information is available on that particular page. One thing they particularly look for is the headings and the priority of the content. So your h1 text is given the top priority and each subsequent heading is listed in the hierarchy before the bot goes on to classify your content.
  2. They help your visitors find what they are looking for. Most internet users today are in a hurry to find what they are searching for. They tend to be page scanners. Meaning they will surf to your site and quickly scan through to see if you have what they want. Because the text of a heading tag is larger and bolder than the rest of the page, they can quickly see at a glance if the page covers the topic they are looking for and then decide to stay longer and read on for more details.
  3. They help you organize your page content. When you are creating text for your site, chances are you have come up with some bullet points before you sit down to write. If you create your headings ahead of time, you will stay focused and to the point and your pages will flow better.

How to use heading tags.

When you are creating your web page, you always want to include your keywords in your heading tags. Your main keywords should appear in the headings. The h1 should be used only for the main headline or title of the page. You may not, and most likely should not, use all 6 heading tags within one page of content unless it is a very, very long page of content. Headings 1-4 are the most commonly used.
Your h2, h3 and h4 tags will be used as sub-titles. Each heading should categorize a new point to support your main headline. Don’t just throw these tags in willy nilly. They should have a purpose and introduce a new thought.
When you use keyword rich heading tags, there is absolutely no need to stuff keywords into the content and you can focus on writing high quality material that your readers will appreciate. A good website will always have the visitor as the main focus of all content they create. You should only be communicating with the search engines through your code and not force feeding it to your readers.

Free Traffic vs Paid Traffic – Which Will Help Your Business The Most?

When you are just starting to promote your website online you are faced with the task of getting traffic to your website. There are two means to do this; free traffic, also known as organic traffic, or paid for traffic through paid advertising campaigns.
Both of these methods of site promotion are effective, but the comparison is similar to that of comparing long term traffic strategies to short term traffic strategies. I will list the advantages and disadvantages of both for you to fully understand the role that each marketing technique can play in generating visitors to your business website.

Paid Traffic Through Advertising

Advantages:
  • This method of site promotion can give you the fastest results in bringing visitors to your site almost immediately. You can set up your website and have traffic coming to the site instantly as soon as your advertising campaign is live.
Disadvantages:
  • The traffic only lasts as long as you are paying for the advertising. If you end the sales campaign, your traffic will disappear.
  • When using PPC ads (pay per click), it takes a great deal of trial and error to split test and refine your ad copy and keywords to find out which ones will give you a return on investment and which ones won’t. There will be very little ROI, in fact you will likely see a loss for the first while, until you have perfected your campaign.
  • You must diligently monitor the results daily to avoid receiving a very high advertising bill each month. Failure to keep on top of the numbers has meant a big debt to some new businesses who lacked the knowledge and experience to fully understand how paid advertising works.
  • Whether you are using PPC, banner ads or solo ads, there is a cost involved and you must have that cost included in your monthly spending budget.
  • If your efforts are successful, you may not be able to control your business growth and may find yourself facing supply issues that you were not anticipating. The potential for unhappy customers and customer service issues is much higher.

Free Traffic From Organic SEO

Advantages:
  • Obviously the first advantage that comes to mind is that this strategy is free.
  • Since this method uses your website as it’s main focus, rather than an ad, and all traffic strategies are permanent fixtures on the internet, the results are long term in nature.
  • Because this traffic technique involves search engine optimization, social media marketing, email marketing and article marketing it is very effective in creating relationships with existing and potential customers, building your brand and achieving authority status within your market.
  • There are SEO experts available to advise you on building your traffic strategy and help you implement it.
  • Your business will be able to grow naturally allowing you to keep up with demand and provide better customer service.
Disadvantages:
  • Because this is a long term marketing strategy, the results are not immediate but build gradually over time.
  • There is a considerable amount of time needed to be invested to establish your website firmly in the internet as a key player in your market.
  • You will need to either invest your time learn and implement the SEO strategies, outsource the work or hire staff to handle the tasks involved.
As with any marketing plan, online or offline, there is a cost involved with promoting your business. A good traffic generation plan will focus mainly on the long term strategies as they offer your business the most benefits at the end of the day.
In my opinion, the long term strategies should be used for businesses that plan to be around for the long term and the short term ads should be used to promote short term sales and discounts or business announcements similar to how you would use newspaper flyers.

What Are Keywords? – SEO FAQ

Keywords are words that tell the search engines what your website is about. They are the same words that surfers type in the search engine query to find what they are looking for. The trick is to find the best phrase that gets a good number of searches every month but has a small amount of competition so you are more likely to appear higher up in the search engine results.
Finding the right keywords for your website is probably one of the most important aspects of planning your website and online business. Getting it right can mean a great deal of traffic to your site. Get it wrong and your online business will most likely fail.
Keyword research is a very large topic and I am not going to go into all of the training in this article. I will go into more detail in later articles and in my website. For this article I will go into explaining the differences between the various types of keywords.

Keywords, keyword phrases and long tail keywords:

For this demonstration, I will use the topic of Cars as an example. A single word covering a very broad topic is called a keyword or seed keyword. For this topic, the seed would be “cars”.
“Hybrid cars” or “best hybrid cars” would be keyword phrases. These are typically 2-3 word phrases that get more specific within your niche. “Find the best hybrid cars” or “review of the best hybrid cars” would be long tail keywords. These tend to be longer phrases with more focused attention on finding specific information.

Main keyword phrases and LSI keywords:

When you research your market, you will decide on one main keyword phrase or longtail phrase that you will plan your site content around. This is the phrase you will use for anchor text links and any marketing or promotion for your website.
You will also have LSI (latent semantic indexing) or related keywords. LSI keywords are words that the search engines expect to be associated with your main topic.  Let’s say you are using “best hybrid cars” as your main keyword phrase. Some LSI words that the search engines may expect to be associated with the subject might be “low gas mileage” , “electric cars”,  “Toyota Prius”, etc. You should think of these words as supporting words that give your main keyword more meaning. By optimizing your website for the main keyword and then supporting it with a smattering of LSIs, the search engines will not have any trouble identifying that your website is indeed about your main keyword.