Thursday, September 30, 2010

Lucrative marketing method to get crazy exposure

Press releases are one of the most conventional promotional mechanism which do generate healthy traffic to your website. They are very easy to create and distribute and are easily pick by search engines.
I got a push on this subject from one of my friend who converse me yesterday regarding writing some good press releases.
So here is how it works. Firstly you must write some concise information about your release – sale, opening, announcement or any discount you are providing for a given period.
The content must be according to the taste of the audience and have proper grammar. Then compile a database of good online publications and look for editor who’s most likely to cover stories on your product / announcements/ services and send your story to them. Here is the list of few press releases sites:-
Most of these PR sites allow submissions free of cost. You shall also do online search to look for some other good ones as well.
Point to mind is if you are only doing press releases for gaining backlinks with SEO in mind and you have no real news for your audiences then its better not to use press release at all unless you have something remarkable to offer. So it’s good to check out this way of marketing as it’s a great source to accelerate substantial traffic within no time.

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Saturday, September 25, 2010

When is an SEO agency NOT an SEO agency?

Let’s face it, almost all SEO agencies, like most online service providers, will outsource some aspects of their work. This is nothing new. In fact, even before the advent of the internet, businesses would traditionally outsource certain tasks – Hence the plethora of ‘temping’ agencies.
Commonly outsourced tasks were things like telesales, recruitment, even accounting and auditing to some extent. But with the massive growth of online business, outsourcing has grown, and indeed actually changed in its very nature.
In the online business world, the term outsourcing has almost become synonymous with paying for workers that actually live in other countries, whereas previously the outsource workers would be the same country as the employer, if not the same city!
What about the question we started with? When is an SEO agency NOT an SEO agency?
The answer to this is not simple, and the question is really only meant to provoke thought. My own personal feeling is that an SEO agency is not really an SEO agency when it outsources all the work except the customer facing aspect.
What I mean by this is that some SEO ‘agencies’ merely employ UK based office staff to do the selling and silver tongue sales pitches, then farm out the actual work to cheap overseas labour. The better agencies may have their own database of workers they use on a regular basis, and trust – whereas others may simply use freelancer type websites to ‘pick up’ staff.
Whilst this may not at first seem like much of an issue, it is not exactly honest!. The kind of setup mentioned above, to my mind, is NOT an SEO agency, more of a sales agency that then passes the work on to others.
I guess you could argue that they are more than a sales agency; after all, perhaps they plan a campaign prior to the work being handed out to freelancers, and pop a quick report together once it’s been done… Alright, let’s call them an admin agency ;-)
Is it wrong for SEO agencies to outsource at all?
Again, this is down to a matter of opinion. I think its fine for any company, whatever its industry, to outsource some of its workload. At kingpin-seo we sometimes outsource bits and pieces – who doesn’t! But perhaps the problem arises when the bulk of the workload is outsourced, without the knowledge of the SEO agencies clients.
The client is in the belief that their work is being carried out by UK workers, whereas unbeknownst to them, someone half way round the world is carrying out the actual work, and for a tiny fraction of the amount the client is paying the agency.
What is it good to outsource, and what shouldn’t be outsourced
Again, this is my own opinion – but it is founded on background knowledge of what our own clients are happy with.
We feel it is okay to outsource small amounts of manual, repetitive work, things like gathering initial, basic info on competitors (although we prefer to carry out in depth reports in house!) , and some elements of promotion (such as submitting articles, that are of course, written in house)
A basic rule of thumb is that if the client would not be comfortable with something being outsourced, then it shouldn’t be outsourced! – Simply!
Another little rule of thumb is that if something requires or involves decision making that could have some bearing or impact upon the SEO campaign on the whole, it shouldn’t be outsourced.
How do I find a decent SEO Agency, that isn’t simply an ‘Outsource/Admin Agency?
Simple! – Just ask!. Seriously, call or email the agency, and ask them straight if they outsource, and to what extent they outsource.
If they say they don’t outsource anything at all, either they are lying, or they don’t fully understand the question!
If they say they do outsource, but are fully transparent about what processes and work practices they outsource – that’s a good start. We can define in a single sentence our stance on outsourcing, and we suggest you ask any potential SEO agency to do the same…
“We never outsource any decision making, creative production or administrative workload, everything is planned in house, and the vast majority of our work is carried out in house… any outsourcing we do is isolated to repetitive techniques such as submitting a previously written high quality piece of content to directories & websites”
If an agency is not willing to disclose to what extent they outsource, then I would just walk away. At the end of the day, it is YOUR money being used for this service, and just like a service offered offline, you are entitled to know where it is going!

Organic SEO or PPC advertising?

Sadly enough, there are still many online business entrepreneurs who take it for granted that they can still use the old marketing techniques in order to overtake their competitors. Little do they realize that those old basic techniques such as including a simple “click here” link, simply doesn’t cut it anymore. If for example you own an online business which is currently in dire need of some changes, then you may need to consider taking advantage of online marketing techniques which include the likes of search engine optimisation and pay-per-click advertising.
In fact, I wouldn’t be surprised if you’ve already heard about these techniques from some of the world’s best internet marketers, but the truth is, you might be reluctant to begin integrating them into your existing business. However, there’s nothing to be gained by simply keeping these strategies on hold, so here are a few tips on how to go about using search engine optimisation (SEO) and PPC advertising.
Search Engine Optimisation
Organic search engine optimisation is essentially an online marketing strategy which is dependent on having momentum and some long term commitment. By utilising SEO, you’ll be taking a step in the right direction in terms of accumulating information regarding link building campaigns, relationship building with other webmasters, and even some respectable and desirable publications. Of course, in order to be in full control, you need to set certain milestones so that you’ll be able to monitor your progress as you proceed.
For example, you need to ask yourself what it is exactly that you wish to accomplish. You also need to pay attention to your current image and to the level of optimisation regarding your website.
An experienced SEO specialist will be able to help you determine which the best keywords to use are, and of course they’ll be able to help you integrate those keywords into your meta tags so that you’re able to restructure your marketing strategies in order to overcome any negative fallout resulting from your previous attempts. Over and above SEO, you could of course also take advantage of other techniques, such as paid one way links and link exchanges for example, providing you do so with other reputable websites. But don’t forget – once you start organic SEO, you need to continue with it in order to maintain the momentum or else your diligently attained rankings will go down.
Pay-Per-Click Advertising
PPC advertising places much emphasis on keyword usage and the placement of adverts which are relevant to a specific website. In fact, it’s often said that this form of advertising has revolutionised the world of online advertising, in that it can provide small businesses with the same amount of leverage as what the big businesses have. Providing it’s done correctly, PPC advertising can certainly help you stand out from the crowd. If you’re currently considering a PPC campaign then you should also pay attention to the following three questions:
  1. What do I have to offer?
  2. Why will customers want to click on my advert?
  3. How can I hook them with just ten words?
At this point, the most important thing for you to do is to integrate an ideal title and ten words which tell potential customers what your business is all about. The most difficult aspect of PPC advertising is that you will be in close proximity to your competitors, both in search engine results and in sponsored positions. Remember, if someone types in a search relevant to the type of website you own, your advert will appear at the top of the page or on the right hand side, and it’s vital that your advertisement must be powerful enough in order to trigger an immediate response.
Essentially, in order to get the best results you should ideally consider using SEO and PPC advertising simultaneously, rather than just opting for one of them.

10 Profoundly Effective Steps to Internet Marketing Success

Over the years, I’ve read thousands and thousands of marketing articles, both online and off. But to this point, I have never read any article that was what I considered to be 100% idiot-proof – meaning even a dunce, moron, or complete idiot couldn’t screw up the process.
So I decided to write such an article. And if you read and judiciously apply the ridiculously simple, but profoundly effective and proven success steps presented in this article, I am 100% convinced beyond any shadow of doubt that anyone can absolutely, positively make money with Internet Marketing.
Why am I so confident in these steps? Because these are the exact same steps I’ve used to build nearly 100 profitable websites of my own, in a very short period of time. Here are the steps:
1. Brainstorm Your Domain Name
This is an important process, so don’t rush it. Even if it takes you weeks or even months to come up with a domain name you’re satisfied with. Take as much time as you need. Your domain name is that important.
I’m a firm believer in creating generic domain names that utilize your primary keywords. For example, or Having a generic domain name serves two crucial purposes:
First, it will attract a more targeted audience to your website. A targeted audience will give you a much higher conversion ratio – allowing you to make maximum use of the traffic you receive.
Second, generic domain names that utilize your primary keywords will help with your search ranking. While SEO experts have opposing viewpoints whether or not this actually helps, based on my own personal experience, I can tell you that it does.
By the way, because of the astronomical number of domains on the Internet, you may have to get a little creative in order to utilize your primary keywords in your domain name.
For example, if your first choice, is already taken, try playing around with different variations of your keywords.
For instance, try this variation,…or this one, Also, don’t be afraid to use hyphens in your domain name. Using this technique allows me to utilize my primary keywords 100% of the time.
It also allows me to use the much preferred .com domain. You should try to use .com domains whenever possible, because most people will automatically put a .com on the end of a domain when they type it into a search engine. This puts you in prime position to pick up traffic from domains in your category that utilize extensions other than .com.
2. Register Your Domain Name, and Forget It
After you decide on a domain name, don’t build your website right away. Register your domain name, and forget it.
Why? Because in my opinion, you should never build a website without having a plan to promote, as well as monetize your website. Develop a well-thought-out marketing plan going forward, then when you build your website, you can hit the ground running.
3. Develop Your Marketing Plan
I’m a member of several small business forums, and without fail, the two questions that get asked most often are:
“How do I promote my website?” or, “How do I get free traffic to my website?” Those two basic questions get asked every single day.
That’s why it’s so important to develop a marketing plan in advance. You need to know the answer to those questions, before you build your website. You can’t get to your destination, if you don’t know know where you want to go.
4. Your Budget Determines Your Marketing Plan
If you have thousands of dollars to work with, then you have many more options when it comes to promoting your website. For example, you can buy ads in offline publication, as well as online publications.
A word of advice: Unless you are an experienced marketer with extremely deep pockets, stay away from pay-per-click advertising. PPC advertising will eat up your advertising budget quicker than Usain Bolt breaks world records.
In reality, most people coming online don’t have thousands of dollars to work with. In fact, most people coming online have little or no money at all.
But that’s the beauty of the Internet. Even if you are broke, you can still promote your website effectively, if you know what you’re doing.
For example, you can participate in social media networking, and promote your website via mega-popular sites such as Twitter, Facebook, MySpace, LinkedIn and a host of other social media websites.
Other free and highly effective promotion methods include article marketing, forum posting, guest blogging, RSS feeds, volunteering your expertise on Question & Answer sites like and more.
5. Learn How to Implement Your Marketing Plan Effectively
Starting a business – any business without having even basic marketing skills is downright foolish. Competency in marketing is the most important business skill that you can have.
If you become proficient in the art of marketing, it will allow you to become profitable that much quicker. And there won’t be anything that you can’t accomplish.
Some of the greatest sales and marketing books ever written are located right under your nose, at your local library – and they’re free. Do yourself a favor and study the classics. Many of the marketing techniques being used today are based on sound marketing principles established many decades ago.
A few of my favorite marketing books include The Ultimate Sales Letter by Dan Kennedy, Advertising Secrets of the Written Word by Joe Sugarman, Breakthrough Advertising by Eugene Schwartz, Tested Advertising Methods by John Caples, Ogilvy on Advertising by David Ogilvy, Magic Words That Bring You Riches by Ted Nicholas and How to Write a Good Advertisement by Victor O. Schwab.
If you can’t find these books at your local library, you can pick them up for just a few dollars on Amazon.
6. Apply What You Learn
It’s not enough to just read the classics, you have to apply what you learn. Otherwise, what’s the point? That means reading the books more than once – several times if necessary.
Actually, you should read the books as many times as it takes for the information to sink in and become second nature to you.
You should also take copious notes, and practice writing ads over and over and over again. You should give yourself regular written exams on the information in the books, and each time you test yourself, your goal should be to score 100%.
Sounds like hard work, doesn’t it? It is. The question is how hard are you willing to work to get what you want?
7. Monetize Your Website
There are a number of ways that you can monetize your website – from selling advertising on your site to affiliate programs. My preferred method is affiliate programs.
Why? Because affiliate programs are completely hands-off for you. No billing, no inventory, no hassles. You simply choose from among the thousands of affiliate programs available on the Internet, select your program of interest, and promote the living daylights out of it. Then take your checks to the bank…that’s it.
8. Take Your Income to the Next Level
Once you start making $50 per month with affiliate programs, build another website, and start promoting another affiliate program. And when that website starts making $50, build another website and another and another.
Why? Because if you have 10 websites making $50 per month, that’s a monthly income of $500. And therein lies the secret to making money on the Internet.
Why beat yourself up trying to make hundreds – or even thousands of dollars with a single website? Take the path of least resistance. Build a bunch of websites that make just $50 per month. If you can build fifty websites in a year, that’s a monthly income of $2500, or $30,000 a year.
Does your current job pay that much? And the beauty of this method is you can keep giving yourself a raise. If you build another fifty websites the following year, you just doubled your income to $5,000 per month.
And if you can build another fifty websites the following year, you just tripled your income to $7500 per month.
The key to making this method work is building simple, low-maintenance websites. Just add content once or twice a month, and forget about them.
Think it can’t be done? Think again. I’m doing it, and so are thousands of other smart and resourceful entrepreneurs.
9. What About Content?
The key to having a website that other websites want to link to is having quality, content that is relevant to the overall theme of your website. You can either produce the content yourself, import it from somewhere else, or a combination of both.
If you elect to import your content from somewhere else, you can either use free content from article directories like EzineArticles, or you can purchase PLR articles, which I don’t recommmend.
Why? Because hundreds of other people purchased the exact same PLR package as you. So those articles have to be completely rewritten, which is a time-consuming process.
Whichever way you choose to go, just remember, it’s important to have lots and lots of relevant content on your website.
How much content? The more the better. After all, the more content you have on your website, the more often your visitors will return to read that content.
10. Build Your Website
Okay, now that you’ve properly laid the foundation for success, it’s time to build your website. The type of website you build will again depend on the amount of money you have to play around with.
I have a bunch of websites that I paid absolutely nothing for. And I have websites that I paid hundreds of dollars for. My recommendation: If you don’t have to spend money on a website, don’t.
Nowadays, it’s not necessary to spend a lot of money to get a decent looking website.
But whatever you do, be sure to purchase your own domain name. You definitely don’t want the name Blogspot, WordPress or Homestead in your domain name. It just looks amateurish.
I buy most of my domains through, because I’ve been using them for years, and I’m comfortable with them. Their domains cost a lot more, but they more than make up for it with great customer service.
That’s something you just can’t put a price on. That being said, I’ve also purchased $10 domain names from GoDaddy without any problems.
One last thing, don’t beat your brains out worrying about SEO. Just make sure your primary keywords appear in your title tag, and you’ll be just fine.

Use SEO Strategies to Increase Web Traffic

Every new technology adopted widely by society brings about a number of new opportunities. The movable type printing press created affordable print information, the telephone and radio created the concept of instantaneous communication over great distances. Today, the Internet has unified both of these concepts into the information explosion that is the digital age.
Consider this article alone – a mere forty years ago printing even fifty copies of each page would cost either a chunk of change or at least a suspicious look from the boss as you hovered over the office copier. Now the information can be sent to thousands of people within the time it takes to brew a good cup of tea.
Of course with every technology comes a system to make the best marketing use of that advancement. The radio gave rise to the modern commercial advertisement, which was refined by the television and still persists on the Web. The telephone gave us telemarketers and the first concept of communication networking. For making the most of the Internet, the strategy of the day is Search Engine Optimization (SEO).
What is SEO, again?
In short, SEO is the presentation of a webpage in such a way that it consistently ranks highly in particular search engine results. While fads and sensations can quickly boom online from “word of mouth,” they don’t produce the same reliable success as a balanced, systematic approach.
Very few businesses, after all, want one rush of attention that leads to a website crash, followed by an equally quick slide into the various forgotten graveyards of the web. Therefore, SEO uses a combination of elements to make the site increasingly relevant to the various searches that Internet users perform, to bring it up again and again among the best results.
Key SEO Strategies
1. Set goals.
Identify what you want your SEO campaign to accomplish. While any SEO-conscious writing and page design can contribute to a site’s search engine rankings, an unfocused effort will simply waste time and money. After all, a business promoting athletic clothing and footwear may not benefit too much from showing up in searches for evening wear. Is your goal simply to increase your site’s visitor traffic? Do you want to generate more sales of a product? Is it part of an effort to promote your digital brand? Each of these goals benefits from different aspects of SEO technique.
2. Link up.
Link building is one of the cornerstones of any SEO effort. Many search engines are spider-based, meaning they use automated processes to collect and categorize information on various websites. When a large number of websites provide links back to your business, or when a particularly high-traffic site does so, the spiders take notice of it and increase the relevance of that link in searches related to those sites.
3. Get the keys.
Keyword writing is consistently stressed as a requirement when websites look for content writers. Keywords are just that, words and phrases chosen for their popularity and relevance to key searches.
There are dozens of theories about keyword writing. In the earlier days of SEO writing, it wasn’t uncommon to see pages that were nothing but long strings of repeated variations on a few keywords. This has evolved into more organic writing that fits in keywords with the article as a whole.
Whichever strategy is chosen, care must be taken to avoid the temptation to abuse keyword searches. Yes, a proper keyword density will bring up your search rankings over time. However, Google can and does ban pages from its index when they determine it to be a keyword-abusing effort. So consider your keyword choices carefully, and seamlessly integrate them into your entire strategy.
4. Be on the right page.
One aspect occasionally neglected in SEO is the architecture and design of the webpage itself. Search engines and their ranking systems (be they spider or human based) are growing more sophisticated all the time, and look at many different factors in their decisions. A site that buries its keyword-rich articles on interior pages behind dozens of subsidiary links will not perform as well as one with strategic keyword-oriented material right on the front page. Have an SEO-conscious designer look over your page, as well as your articles.
Remember that every business is a multi-faceted whole. Many failures occur when people attempt to compartmentalize too much. You can’t consider SEO as some sort of ‘event’ that you do every so often, just as a business can’t put off routine maintenance of their equipment and expect it to function properly. Integrate your efforts into the entire process, and give them the same focus as any other effort in the business, and they will return their investment much more reliably, quickly, and ideally.

Do You Want the Top Spot on Google? Find Out How

Every website is battling for the top spot in Google’s search results page, and to do that you have to optimize your website for Google. Optimization requires continually improving your site’s content. Even though Yahoo and Bing simply search the tag structures in HTML, Google uses a trickier, and somewhat clandestine, method to determine top spot.

Google looks for websites that continually provide fresh and relevant content. Since Google has such strict guidelines for top spot, it requires web page owners to continually work on keeping their page’s content fresh and relevant to hold a top spot in the list.

Keywords and Phrases
Google looks for phrases and keywords as it is assessing a site. It evaluates a site’s content, and looks for phrases that match a particular search term. If say, a visitor is looking for ‘boat repair’ Google will display pages where that keyword shows up several of times in the body of the page. So when you are optimizing your web page, you should concentrate on phrases rather than single words. Now that you know Google is looking for a particular phrase you do not want to go crazy with that phrase on a page either, because this is know as keyword stuffing. Be careful with keyword phrases–if Google sees too many of them, they will lower your page in the search engine rankings.

The Title Tag
The title tag is important and is unique to each page in a website. The tag can be found on the browser’s title bar. It is also used by Googlebot to see what the page contents are going to be. Google then looks at the page contents and evaluates if the two match, and this helps determine page relevance. Since Google looks at each page in a domain, many sites dynamically generate page titles with an introduction text appended to the company name.

Anchor Text
When you add link tags to your page, this is anchor text. Take care to be precise in your anchor test by using relevant phrases for prominent links on your page. Google is looking for specific link information, so the more specific that you can be the better. If you focus on your site’s keyword terms and make sure that these are always in line with your content, you will make Google’s assessment of your site easy. Google is generous with its link limits saying that no more than 100 links should ever appear on a web page.

Header Tags
Header tags are HTML page elements coded “”, and they provide a bold heading on the page. The headers tell Google what the purpose of the page is, and the title tag tells it the purpose of the website. You should have a header tag on each page.

Quality Content
The last thing that Google is looking for is unique content. Google’s customers are your website visitors, and when Google returns a search list, they want their customers to be happy. So you are helping Google as it is helping your. New content and keyword phrases help you get to the top of Google’s search list. So if you have bad content – either plagiarized, badly written or irrelevant content – Google is
not interested in you. Make sure to follow Google guidelines, or Google will blacklist your domain and not link to it at all.

Optimize Your Website for Google and Make it Readable
By complying with the guidelines that Google has set out for page ranking, you can set your page up to show up at the top of the search list. By continually adding new content, Google will mark your page as a good one to return to its customer. However, you must always make sure that you site is aesthetically pleasing and readable by a human, because the point of why you optimize your website for Google, is to attract new visitors to your page to increase your company’s market share.

Optimize PDF Files for Maximum SEO Performance

A PDF file can be in the form of an eBook, technical document or a brochure. Most of the search engines can read the content and index the PDF files. Currently, there are a number of well optimized PDF files which rank well and are a source of traffic for their website. Listed below are some tips for optimizing PDFs:

1. Use a Text Based PDF Creator:
There are a lot free tools available online with Adobe Acrobat being the best text based PDF creator. If a PDF document is created in an image based program, the search engines will completely ignore it. If the PDF is created using a text based creator like Adobe acrobat, the search engine robots will read and index the text like any other web page.

2. Update the Document Title:
The title of the PDF file is as important as the title tag of a web page. The PDF title property tells the search engine robots about the type of content. The most important aspect of the title is that Google uses the text in the title field as the link in the search engine result pages. Thus, the title field should be keyword rich and should not contain random text.

3. Complete the document properties:
A PDF file contains many document properties apart from the title field. These are keywords, description, author info, copyright info etc. All the fields must be completed with relevant information. The keyword field should not be stuffed with keywords or remain empty. It has not been proven that the search engines give importance to the keyword field in the document properties. If in future they do, your PDF file will have an advantage over other web pages.

4. Link to the PDF File from the Homepage:
The Searchbots will not discover and index the PDF file if it is placed too deep within the website. To ensure that the PDF file gets crawled by the search engines, it should be visibly linked from the home page or any other page which gets crawled regularly. If your aim is to get the PDF in top search engine result pages, then you have to lead the searchbots to it.

5. Optimize the content in the PDF File:
The content in the text based PDF files is similar to the content in a website. This makes content optimization an important aspect in optimization of PDF files. The content should be relevant to the subject matter. Important text should be highlighted by increasing their font size and utilizing the bold and italics features of the PDF files. Keywords should be placed in the first few lines of the content.

6. Place Links in the PDF File:
When a visitor opens a PDF file ranking in the top search engine results page, there should be a provision in the file to link back to its original website. This action reduces the efforts of the visitor to hunt for the main website. Also, a link from the PDF file can be considered as a backlink by the search engine.
A PDF file is similar to a web page in an assortment of aspects. It should be optimized with as much care as a web page to achieve high rankings.

10 Do’s and Don’ts to Avoid SEO Mistakes

With so much misinformation out there, along with a lack of knowledge about how SEO works, you could end up getting your website banned from the search engines. Learn how to avoid common mistakes with these 10 simple do’s and don’ts.

10. Don’t Use Flash for SEO. Flash websites are very eye-catching but search engines cannot read or index this type of content. If it is impossible to avoid a Flash-centric website and you need search engines to index it, you will have to offer an html version too. Search engines don’t like Flash sites for a reason – a spider can’t read Flash content and therefore can’t index it.

9. Don’t Use too Much JavaScript. Searchbots are not designed to read and understand JavaScript code. If a website contains a few lines of text in the JavaScript code, chances are that searchbots will ignore the entire block of code along with the text. This is true in the case of JavaScript menus. Try to keep the use of JavaScript to a minimum. Alternatively, create an external JavaScript file if it is unavoidable.

8. Do Implement a Robots.txt File. The primary purpose for using a robots.txt file is to gain complete control over the data indexed by the searchbots. Implement a Robots.txt file only when you want to prevent unwanted web pages from being indexed. A robots.txt file is always placed in the root folder of the website where the searchbots can access it easily.

7. Do Target the Correct Keywords. Targeting the wrong keywords is a common mistake many optimizers make and even worse – veteran SEO professionals do it. Marketers select keywords that they think are explanatory of their website but the average searcher does not think in those same keyword terms. Picking the right keywords can increase or decrease traffic to your SEO campaign. A first-class keyword suggestion aid, for example the Google search-based keyword tool will help you find keywords that are appropriate for your site.

6. Do Include Long Tail Keywords. With a million websites competing for short tail keywords, it can take more than 6 months to rank in the top 20 for a competitive keyword. In this case, long tail keywords come in handy. Long tail keywords are more specific and can contain the name of a specific product, brand or city. Ranking for long tail keywords is comparatively easier and the rate of conversion is better than that of short tail keywords. Do include keywords in the title tags.

5. Do Maintain a Uniform URL Structure. If your website is dynamic, then you need to modify the URL structure of the web pages. This maintains uniformity and helps searchbots to understand which page it is indexing. It is very easy to maintain the URL structure in dynamic websites. Blogging platforms like Wordpress provide an option for permalinks. Customized dynamic websites can use URL rewrite in the .htaccess file for the same.

4. Don’t Link to Low Quality Websites. Link building is a very crucial aspect of search engine optimization. Search engines consider the number of incoming links to a website as an indication of their popularity and give them priority rankings. Many beginners fail to realize that it is links from authoritative and quality websites that are important and they mistakenly link to low quality websites for higher rankings. This tactic can cause the credibility of the website to go down with search engines and in some cases, the website may get banned.

3. Do Perform Competitive Intelligence. Before starting your search engine optimization program, visit the competing websites in the top results. Research these types of questions:
A. How many websites are competing for the same keyword? B. How old are the websites in top search engine results pages? C. How many back links do the top ranking websites list? D. What type of social media is used by the competing sites?

2. Do Take Advantage of Google Analytics. 2009 was the year when web analytics gained momentum. Google Analytics came up with advanced metrics and intelligence report features which revolutionized free analytics tools. Companies realized the benefits of using web analytics tools to extract their relevant data. Implement Google Analytics to analyze data and build a 2010 plan to increase traffic and rates of conversion.

1. Do Create Fresh Content. Search engines are famous for penalizing a website for publishing duplicate
content. With plagiarism on the rise and availability of content checking tools such as Copyscape, marketers have become more cautious. Yahoo is considered to be among the harshest of all the search engines with regard to this penalty. Add fresh content to your website to help build visitor interest and credibility with the search engines.

These 10 simple do’s and don’ts can help you to avoid making potentially dangerous seo mistakes and ensure your site is indexed and boost rankings.

De-mystifying Landing Page Optimization

When a website is finally getting respectable traffic, enjoying a decent page rank (PR), and already at the first pages of search engine results, is it time to break out the champagne in celebration?
The shrewd website owner knows this is just halfway through the journey to a successful income-generating website. The end-goal is still how to turn visitors into buying customers. The bottom line is sales conversion, and this is an even harder hurdle to overcome.
It all boils down to what the users do when they get into the site. Do they click on links and advertisements? Do they spend a lot of time reading or browsing products? And most importantly, do they buy?
To convert audience from just-curious exploring visitors into actively purchasing ones, website owners should venture into the realms of landing page optimization.
Shedding Light on Landing Page Optimization
Experts rely on certain information to optimize the landing page. Some data may come from search criteria used by users to get to the site, or user demographics and buying habits. With this data the page is re-designed to appeal to users.
Another way to optimize is based on the results of an experimentation, wherein users are led to several versions of the landing page to see which version is more appealing to them. The most common experimentation is through A/B split testing involving two versions of the page. Although this method is inexpensive and makes for easier analysis and decision-making, the decision maybe flawed by inadequate data that takes no account of many external elements – banner, layout, color theme, text copy, etc. — not contained in only two versions.
Another landing page optimization that is more complex in execution, tools used, and statistical analysis is multi-variate LPO. Multi-variate LPO incorporates more elements that can be combined to come up with better landing page versions. When testing versions of landing pages that accounts for multiple variables instead of just two, the site gets the most accurate analysis of visitor preferences, the factors that can make them buy, and which page version is the best combination that gets the best reaction from users.
Tips to Better Landing Page Optimization
When website owners decide to launch their landing page optimization, they should do so with careful consideration. The undertaking involves resources and a certain degree of risk. If not done correctly, LPO can end up costing money but little results. Here are some tips to make the effort effective and easier:
  1. The look and feel of the landing page, is critical to encouraging or discouraging visitors to make a purchase in the site. This should be kept in mind as the rationale behind any LPO effort.
  2. Be careful in choosing the elements for optimization, such as layout, color theme, promotional campaigns, banners, etc. Make sure they can materialize or can be delivered when they turn out to be critical to optimization.
  3. Choose the best element mix from the many permutations, to lessen the complexity of having to test all landing page combinations.
  4. To find the optimum mix of elements from gathered data, use the most efficient tool such as Google’s Website Optimizer for analysis.
  5. Be careful in directing users to experimental landing page versions in a production website, many users tend to dislike changes and may cause them to leave.

The Painful Truth About Getting Your Website To The Top Of The Search Engines

“How do I get my website to come up on top of the search engines?” – That is one of the most frequently asked questions I get asked by clients.
The truth is, it’s not easy. With millions of websites on the internet right now and thousands being added each month, everyone is striving to do the same – to come up in the first spot (or on the first page).
In reality there are only 2 ways you can come up on top:
  1. Set up a pay per click advertising campaign, such as Google Adwords
  2. Optimise your website for keywords (also know as Search Engine Optimisation)
Before you embark on either of these marketing methods, you need to understand about keywords.
Keywords or key phrases are the words that visitors type into a search engine to find a service or product. The best keywords are those that are commonly typed in by your potential customers, but which aren’t used much on your competitor’s websites. In other words, if you optimize your pages for keywords your potential customers use a lot, but your competitors haven’t thought of, you win. But here’s the catch…you’ll never get to know which are the best keywords for your website simply by guessing.
There are many tools you can use to find what keywords people are using, including Google’s Keyword Suggestion Tool.
If you are serious about finding the perfect keywords, I would recommend using a tool called Wordtracker – Through a series of simple steps, Wordtracker identifies the best keywords to use on each page of your website. Wordtracker’s suggestions are based on over 300 million keywords and phrases that people have used over the previous 90 days. (In other words, there is no “guessing” when you use Wordtracker. Everything is based on the keywords millions of people have actually typed into search engines.)
Best of all, their competitive analysis tool enables you to find those “best keywords” – the ones your potential customers use, but which your competitors don’t know about.
Once you have identified the best keywords, you can either run a pay per click marketing campaign or optimize your website for search engines.
Pay per click
Pay per click advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to your web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay per click services are Google AdWords and Overture. Generally you can bid from as little as a few cents per visitor. However, the more you bid the higher up in the search engine your advertisement will appear. Pay per click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.
It is a good idea to experiment with different PPC search engines to find the one that works best for you. In addition, you will need to spend time testing your keywords and ads.
Search Engine Optimization
Search engines prefer to list sites that contain good content. In order to rank high you need to create a website that has maximum content and which uses lots of relevant keywords to your service and products.
Once you decide on the keywords, use them in
  • Your website’s domain name
  • The title of your page – This is displayed in the top bar of your browser window
  • The heading of your home page
  • The first paragraph of your home page
  • Meta tags – Keywords, page title, description
  • Titles of your graphics
  • Alternative (Alt) tags – These appear in place of images when the browser preferences are set for text only.
Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalized or even banned by some search engines.
Another important thing to consider when trying to optimize your website for search engines is to have as many relevant links pointing back to your website from other complementary sites. This can be done through link exchanges or by writing articles/posts and submitting them to article directories or forums. Ensure you include your domain name at the end of each article/post.
If this all seems too overwhelming, you can employ the services of a Search engine optimization company, who will make your website’s content more search engine friendly.
Please remember, having your website listed at the top of the search engines is not the only way to promote your website. There are lots of other ways you can get visitors to your site for little or no money.

Monday, September 20, 2010

How Do You Drive Traffic to Your Site?

If you are new to internet marketing, you would have discovered that driving traffic to your website is a formidable task. However, if you learn the ropes to drive traffic to your website, you can reap a ton of rewards. Here are some creative ideas that may help you.
Start blogging on several sites and leave comments on other people’s blog posts. Make sure to include your URL and hotlink where possible. Remain focused on your issue as you need to make sure that you write to get approved and captivate your readers. Write to establish trust as an expert on subject. Putting in all the efforts and getting it trashed as spam is such a waste of time.
Add as many suitable themes, extensions and widgets as possible to your blogging site. There are so many free add-ons to make your site attractive. Consistently analyze your site to see how you can make it user friendly, stimulating and attractive rather than a run of the mill boring site. Their visit should fulfill their desire to get information and new experience. Add intriguing and interesting podcasts, videos and audios to your site.
Enlist your friends and ask their help to spread the word about your website. They can use their website, contacts, blogs and contacts to drive traffic to your website.
Sign up with a social bookmarking site and share your bookmarked site with other readers who share the same interests as you. Add reference and links to your websites. Most social sites are used by many people as specific interest search engines. Add the bookmarks to your site and increase your traffic. Analyze as to what products users are searching for and add links to interesting and relevant products. The more such links you have bookmarked, the bigger your following will be. The more appealing information that you impart to the readers, the more they will return to your site for new information.
Use social photo sharing sites like Flickr to drive readers to our website. Attract them by adding smart tags. Write a post in your blogsite and link to your Flickr page. This way both the sites will work together to drive traffic to your site.
Twitter is another useful tool to drive traffic to you site. Make sure to tweet every post or comment you make. Use tools like to shorten your links to post pages and link them in your tweets. Make sure not tweet only those links. Intermittently tweet some other useful information, tidbits, quotes, humor etc. to keep your tweets interesting. This will also increase your Twitter following and work in unison with your blog site. One more thing make sure to add a link to your site in your Twitter profile. That will drive more traffic to your site.
Add links to industry specific sites and network with them by contacting them. Most will be pleased to help you build your web traffic and promote the common cause.
Submit your feeds to as many blog site directories as possible. This is a good way to drive up traffic from other sites to yours.
Modify your posts to the article and submit to as many article directories as possible. Use the resource box to drive traffic to your site and create valuable backlinks to your site. When ranking your page, search engines give higher weight to backlinks from articles published in many reputable article directories.
Your strategy to build traffic should be to first and foremost offer what the reader wants. You service a valuable purpose when you provide them with interesting information, products and services

Would You Like To Build One-Way Links Fast? Here’s A Handful Of Ideas!

Online businesses require traffic to carry on, and many business people constantly seek out hassle-free and also productive ways to make folks take note of them and also what they have to publicize. Making inlinks would let you multiply the amount of traffic coming to your webpage or weblog and improve your profits. This short article will reveal more regarding how you could build incoming links.
One approach is to market and bookmark your content through the use of services like OnlyWire. You need to position those ‘Share and ‘Bookmark’ buttons in places where your consumers could easily see it. If they love your website content, they will click on these buttons and publish your content on the leading social networking websites on the web. For you to get these buttons, you need to set up individual user accounts with these social networking websites. As for your target market, all they have to do is type in a captcha code to start sharing your content with other interested customers.
One more strategy to obtain inbound links quickly is to utilize content promotion, which means the publicizing of write-ups and also video clips. This particular strategy would allow you to put backlinks to your site or blog at the conclusion of every write-up or video and in each description box. End users can then click on your one-way links to go to your website or weblog for more details. This is a really efficient way of building inward links, and if you make use of the appropriate resources, you could even send several versions of your content pieces to as much as 300 article directory sites in 1 hour or so.
A third strategy to create inward links quickly is to submit comments on other webpages and weblogs, preferably the ones that belong to fellow business people who are in the same niche as you are. Whenever you give feedback, you have to leave your e-mail address, name as well as the link to your website. Whenever you submit your comments, a hyperlink will appear together with the previous blog entry that you published, which gives other folks the opportunity to click on it and look at your content. Be careful not to carry out spamming; this would only irritate your peers and target market and also give you a lousy reputation.
You may also talk to the bloggers in your circle and make arrangements to trade backlinks with them. Do not forget that search engines like Google, Yahoo! and Bing will learn of your webpage or weblog if you have loads of inward as well as outbound links. When these search engines determine that your webpage or weblog is gaining lots of back-links, you will be in a much better position to obtain more viewers.
Furthermore, if you have a Facebook account, you should look into using it to publicise your webpage or blog. Publish links to your write-ups as well as videos on your profile so your relatives, close friends and viewers would see what you are up to. This would make them click on the hyperlinks that you provide, and they could also distribute your content by posting your inward links on their own profiles. This specific technique would get you even more one-way links and page views, as well as make it possible for those who have no idea of your products and services to take note of you.
The same principle can be utilized for microblogging sites like Twitter and Plurk. Most folks now depend on these types of sites to get the information and facts they need, and you will greatly benefit if you utilise them to put together a wide network. Given that there is a 140-character limit, you’ll need to be imaginative with the way you show your links as well as copy. You need to get their interest with snappy copy as well as relevant links.
By carrying out these tasks regularly, you will not only do well in making incoming links quickly, but you could also expect a lot more traffic and also improved conversations. However, everything boils down to the calibre of your content; you must make sure that your material is useful and also of a great standard. If this is the case, more and more consumers would want to peruse your material and exchange incoming links with you.

SEO Article Writing: Using Keywords in Article Headlines

So, you have your list of keywords and you’re wondering how to incorporate them into your article titles. You’re wondering if it’s possible to do SEO article writing that also makes sense to humans.
If you go overboard with your key phrases, then your article has a good chance of being declined by publishers right off the bat.
How can you effectively use keywords in your article titles?
Is it possible to please search engines, publishers, and human readers?
Yes! This article spotlights a few techniques you can implement to effectively and correctly use your keywords in your article titles.
First, let’s lay the ground rule:
*Your title must serve your reader, first and foremost. The purpose of your title is to tell the reader what your article is about. A title is a great place to use your keywords, but the title must still make sense, be grammatically correct with proper spelling, and accurately portray the subject matter of the article.
Now, on to the tips:
  1. Your title must reflect what your article is about. Most of the time this decline reason comes up when a person writes an article and then tries to include their keywords in the title as an afterthought, when the article is not really about the keywords. For example: If your article title is “10 Heart Healthy Soups”, then your article must talk about 10 heart healthy soups. Whatever is promised in the title must be delivered in the article.
  2. Resist the urge to use a minimalist keyword-only title. If you’re extremely focused on your keywords and the impact they can have on your search engine ranking, you might wonder, “Why not just make a title that is totally keyword focused?”
For example: Hiking Boots
What is wrong with that?
Well first of all, this title is not very specific, nor does it draw a reader in. If you’re using a two word key phrase, most likely your phrase is extremely general and not specific enough to make a good title.
Your title should specifically indicate what your article is about, and if your article is about a specific aspect of “hiking boots”, then the title should reflect that. For example: “Hiking Boots: Top 5 Best Performers”
If you’re using long tail keyword phrases (3-5 words long), then the title almost writes itself sometimes. For example “How To Eat Healthy” may be your long tail key phrase, which also works well as a title.
But many long tail key phrases need extra words added to them in order to make sense. For example, the phrase “Used Car Values” is pretty general, and the article is likely about a more specific topic, such as “Used Car Values: How To Negotiate The Best Price For A Used Car”
3 – This almost goes without saying, but unfortunately I see this sometimes: Your title should not be a list of keywords.
What would you think if you saw a “title” that looked like this:
Used Car Pricing, Used Car Values, Used Car Deals
This type of title does not make sense, is not helpful to the reader, and was obviously an attempt to get as many keywords in the title as possible. Most publishers would immediately decline an article with a title like that.
The main idea is to write for your human readers first by creating a helpful and specific title that reflects what your article is about. You may use your keywords in the title if they sound natural and make sense.

Why is SEO So Important for E-Commerce Websites? The Basics.

In this modern age, it is increasingly important to make sure your websites are optimized for the major search engines through the use of Search Engine Optimization (SEO) practices.  The current top three search engines are Google, Yahoo and Bing.  Let’s face it though; Google is the major player and they set the standards when it comes to the Internet search industry.
There are a few basic practices you can follow to make your site more friendly to the search engines and thus rank higher for certain keyword phrases when users search for them.  You just need to make sure you are conducting these practices properly.  Being at the top of the search engines for your target keywords is a make or break factor for the success of your business.
There are millions of websites in existence and there could be thousands competing for the keywords you are trying to rank  for.  The Internet is a very competitive marketplace so it is vital to stay on top of the current SEO trends.  Not being recognized by the top search engines can be very frustrating, especially after putting a lot of work and money into creating and designing your website.
Each search engine uses a different algorithm to conduct their searches.  These algorithms are kept secret by the companies and are always changing.  However, there are numerous people whose jobs consist of attempting to deconstruct these algorithms to figure out how the engines rank pages.
In order to increase your web page’s rank in the search engine results, take the following advice into consideration:
  • Remember that content will always be king.  Fill your web pages with relevant information that will help visitors – search engines love this.
  • Fill your content with your target keywords but don’t overdo it by stuffing keywords into your pages.  You need to keep your keyword density to no more than one anchor text keyword hyperlink per 100 words of content.  If the pages of your site contain relevant keywords to a searcher’s search phrase then your site has a higher likelihood of appearing on the results pages.
  • Be specific with your keywords.  If you are selling “Men’s Nike Air Jordans” target that phrase not “Michael Jordan shoes.”
  • When choosing keywords, put yourself in the shoes of the searcher.  What would you search (WWYS)?
Meta Tags (Title, Description & Keywords):
  • The title tag is the description of the current page you are on that appears on the top bar of your web browser.  For SEO purposes, you need to use your first targeted keyword at the beginning of your title and try to describe what your website is all about In 10-15 words.
  • The keyword tag consists of the list of keywords you have put together in your market research.  Search your competitors websites and see what keywords they are using then rank them in order of relevancy from first to last.
  • The description tag is a short explanation about the content of your website and its topic.  Keep this under 20-25 words and try to use at least three to four target keywords.  This is what users will see on the search engine results pages under the link to your site.
  • For the best SEO results, edit the meta tags for each page of your website to match the contents of that specific page.
Submit Your Site to the Search Engines:
  • It is a quick and painless process to submit to the top search engines.  Simply visit the websites of the major search engines and fill out the corresponding submission forms.
  • You should also submit your website to the directory.  It can take a few months to get listed but it is a great SEO technique and most sites listed in the directory get higher priority in the search results over sites that are not listed.
  • Patience is a virtue when it comes to submission.  It can take days or weeks for the search engine spiders to actually crawl your website and get indexed.
Build Links by Submitting Your Site to Directories and Niche Websites:
  • The more meaningful links from high ranked websites linking to your site, the higher your search rating.  However, this does not mean you should practice “link farming” or paying for links.  This is considered a negative practice and can actually have a negative impact on your results rating and can even get you banned from the search engines.
  • The best way to be featured in directories is to make a profile with a link to your page.
  • Article marketing is another very valuable SEO tactic.  Write articles with keyword hyperlinks pointing to your page.  Other sites are happy to have quality content and you obtain linkage, so both sides win!  You will also see direct traffic from these links which will help your site gain popularity.
  • Link building is a time-consuming process that can take long periods of time to see real results, so again – be patient!
By following these simple SEO tactics, you can raise your ranking in the search engines!

How to Create a Search Engine Friendly Website

Many webmasters complain about their website not ranking well in the SERPs. What they fail to realize is that their website is not search engine friendly. An SEO friendly website contains more than keyword filled Meta tags and content.
A website must be created and designed keeping the visitors in mind. Search engines can get your website in the top ranking; but a well crafted website ensures that the visitor gets converted into a customer. You need to ensure that your website is both search engine and visitor friendly.
Tips for Creating a Search Engine Friendly Website:
Fill the Meta tags: Search engines come across the Meta tags well before the content. A major part of the search result is picked up from the Meta tags. The title tag helps the search engines and visitors in understanding what the webpage is about. The Meta description gets listed as the snippet in the search result. Well formatted Meta tags play a major role in making the website SEO friendly.
Include Breadcrumbs in the website: Breadcrumbs are navigational links present in the inner pages of the website. They link a web page to its respective category and sub category. Breadcrumbs help in the even distribution of the page rank to the connected web pages. You must include keywords as the anchor text of the breadcrumbs. Remember to place the breadcrumbs before the main heading of the web page.
Perform the On Page Optimization Activities: SEO of a website mainly consists of on page optimization activities. Implement these tips:
  • Add a heading tag to the web page.
  • As search engines cannot read images, add an alt tag to the images.
  • Name the image according to the selected keywords. Use hyphens to separate long keywords.
  • Place a keyword as the anchor text of a link.
  • Optimize the content of your web page. Make sure that the keyword density doesn’t exceed 2%.
Interlink all the important web pages: Interlinking web pages helps the search spiders to navigate the website. Web pages can be linked based on their category. E.g. an online book store can link their web pages based on the authors. It has been observed that a well linked website will always rank better than the non-linked websites. You can link to the important pages of your website from the homepage by using appropriate anchor text.
Use SEO Friendly URL Structure: Search engines do not understand the URL’s which contain the PHP / ASP code in them. A SEO friendly URL structure contains words separated by hyphens. You can rewrite your URL’s manually via the.htaccess file. Wordpress gives you an option to change your URL structure with one click.
Generate XML Sitemaps: Sitemaps help the engines discover all the pages in your website. There are a lot of free XML sitemap generator tools available online. You can include the “priority” and “change frequency” tags in your sitemap. The priority tag indicates the importance of the web page to the search engines. The Change frequency tag tells the search engines how frequently the page is likely to change.
A fully optimized site increases your chances of ranking well in the SERPs. Once in the top SERPs, your website has a good chance of converting its visitors into customers.

SEO & Social Media Marketing To The Rescue

Now that the website is live, we just sit back, celebrate at the launch party with a bottle of bubbly and wait for all that traffic and recognition, right? Dream on!
Internet marketing and online promotion require ongoing attention and acute care. The good news is that this part of the “web-dev” process can be the most fun and bring the most joy – both emotionally and financially. Checking your website stats and seeing that you have ten times the traffic increase when compared to last month, and having to hire additional help to respond to all of the contact form submissions can be very exciting times for any online business. (Yay! #success) Where do I start then?
A properly crafted website well on it’s way with this.
During the website development phase great care and attention was taken to lay the ground work for a sound SEO (search engine optimization) foundation. Well thought out page titles, meta tags, keyword sensitive copy-writing and a solid interlinking system should have all been in place. Having these items in place will greatly help in increasing your relevance in the eyes of major search engines. Web directories and Search engine submission
One of the first steps after launching the website should be submitting your site to the top web directories and search engines. Getting listed can sometimes cost a nominal fee and at times can be a long process, so it’s important to get the ball rolling.
Getting your site known and listed on directories can help in numerous ways:
People who use these directories can find your site
Lets the search engines know that your website exists
Provides links back to your site from some top page ranked sources
Link building
Link building is another important step in promoting your website. Having in-bound links listed on highly reputable and relevant websites is probably at the top of Google’s long list of criteria for determining your pages rank. Make sure that your approach with link building is ethical.
(Not-so-good practices such as using link farming services can quickly make your site disappear in the eyes of the major search engines.) The Best practices of getting your links listed on websites that are relevant to yours can direct visitors to you as well as making search engines say: “Hey if that top ranking website thinks that your site has reputable and relevant information then it must be so.”
Best practices for link building include (but are not limited to) the following:
Writing articles for websites or blogs and including a link back to your site in your authors bio
Writing articles and submitting them to article publication services
Adding a link on your site to a website you hope to get your name on, contacting them and asking for a reciprocal link in return
Having content on your website that is actually inbound link worthy
Keeping your content fresh
A very large mistake many people make after launching their website is never adding new content or updating existing pages. This hurts your visibility in numerous ways. If there is never anything new to see visitors will never feel the need to return. The same is true for search engine spiders – they want to eat up and index all of your new content.
Top experts also feel that search engines give more importance to sites with frequently updated content as the info must be time relevant. Spiders keep track of how often new content is added to your site and determine the frequency of their trips back to you based on this data.
The more content you produce, the more visits you’ll have from all your friendly neighbors on the net. Harnessing social media.
Using social media channels like Facebook and Twitter can help keep you in touch with your fans, tribe and client base. Social Media is a great avenue for building upon old relations and creating new ones as well. The viral nature of social media marketing also provides huge potential for exposing your website to an exponential number of people, friends of theirs and their friends’ friends, and so on ad infinitum.
There are many ways to market your website and get your name out there so that your people find you

SEO: How To Research For Free

The first step of any online campaign is deciding what you want to be known for, particularly when aiming for a stronger presence on the search engines. These terms or search phrases that you wish to be seen for are called ‘keywords’. Researching and implementing these keywords into your website is crucial to the success of your website. It is vital that you look into both the search volume of each keyword and also the competition levels. By conducting a bit of research first you will gain a good understanding of how your market looks online, and also what keywords you could realistically achieve good positions for.
There are many ways you can conduct keyword research. The internet offers different tools, both free and paid for, and in addition to that there are some commands on the search engines that will also give you some clues. Free tools such as Google’s Adword’s keyword tool give you a basic look into monthly search volumes and competition levels, however it is sometimes questionable as to how accurate these figures can be. If you want to step it up a notch, you could try paying for software such as Word Tracker. Word Tracker will give you a much more thorough analysis of each word and ultimately give you a better view of the market.
For most people, using the free tools and search commands are enough to give a good idea of what keywords you should target with your website. Listed below are a few useful search commands that you could use to do a little research:
1. “In URL : ‘keyword’”
By typing this into a search engine and replacing the word ‘keyword’ with your keyword, you will get a list, and more importantly a number, of websites that are using your keyword in their URLs. This will give you a solid idea of how many websites are directly targeting your keyword.
2. “In title: ‘keyword’”
2nd most important to the URL, the meta title is vital to targeting a particular keyword. By using this command you will be able to see how many websites are using your keyword in their meta titles.
3. “In text: ‘keyword”
This command will give you a really good rounded view of the market. It will produce a list of websites that are talking about your keyword. The perfect keyword is one that has a substantial amount of traffic, yet a relatively low competition level. Of course, the keyword must be highly relevant to your website and business to ensure that any traffic that comes from the search engines is looking for exactly what you offer.
You will probably find that when you start to look into keywords, by varying the phrase slightly you can find keywords with high traffic levels and low competition…this is exactly what you are looking for. Also, don’t ignore keywords with low search volumes; if these keywords are relevant to your website the traffic they could bring could be a lot higher in quality if you are targeting a niche area.