Every website is battling for the top spot in Google’s search results page, and to do that you have to optimize your website for Google. Optimization requires continually improving your site’s content. Even though Yahoo and Bing simply search the tag structures in HTML, Google uses a trickier, and somewhat clandestine, method to determine top spot.
Google looks for websites that continually provide fresh and relevant content. Since Google has such strict guidelines for top spot, it requires web page owners to continually work on keeping their page’s content fresh and relevant to hold a top spot in the list.
Keywords and Phrases
Google looks for phrases and keywords as it is assessing a site. It evaluates a site’s content, and looks for phrases that match a particular search term. If say, a visitor is looking for ‘boat repair’ Google will display pages where that keyword shows up several of times in the body of the page. So when you are optimizing your web page, you should concentrate on phrases rather than single words. Now that you know Google is looking for a particular phrase you do not want to go crazy with that phrase on a page either, because this is know as keyword stuffing. Be careful with keyword phrases–if Google sees too many of them, they will lower your page in the search engine rankings.
The Title Tag
The title tag is important and is unique to each page in a website. The tag can be found on the browser’s title bar. It is also used by Googlebot to see what the page contents are going to be. Google then looks at the page contents and evaluates if the two match, and this helps determine page relevance. Since Google looks at each page in a domain, many sites dynamically generate page titles with an introduction text appended to the company name.
When you add link tags to your page, this is anchor text. Take care to be precise in your anchor test by using relevant phrases for prominent links on your page. Google is looking for specific link information, so the more specific that you can be the better. If you focus on your site’s keyword terms and make sure that these are always in line with your content, you will make Google’s assessment of your site easy. Google is generous with its link limits saying that no more than 100 links should ever appear on a web page.
Header tags are HTML page elements coded “”, and they provide a bold heading on the page. The headers tell Google what the purpose of the page is, and the title tag tells it the purpose of the website. You should have a header tag on each page.
The last thing that Google is looking for is unique content. Google’s customers are your website visitors, and when Google returns a search list, they want their customers to be happy. So you are helping Google as it is helping your. New content and keyword phrases help you get to the top of Google’s search list. So if you have bad content – either plagiarized, badly written or irrelevant content – Google is
not interested in you. Make sure to follow Google guidelines, or Google will blacklist your domain and not link to it at all.
Optimize Your Website for Google and Make it Readable
By complying with the guidelines that Google has set out for page ranking, you can set your page up to show up at the top of the search list. By continually adding new content, Google will mark your page as a good one to return to its customer. However, you must always make sure that you site is aesthetically pleasing and readable by a human, because the point of why you optimize your website for Google, is to attract new visitors to your page to increase your company’s market share.