Monday, August 30, 2010

10 Important Web Design Tips: SEO Friendly Website

A website should firstly be searched out by visitors before talking about attracting or retaining those visitors.Nowadays, a “well designed website” does not only relate to a web site’s visual attractiveness but more importantly, how friendly it is with search engines. 


Below are 10 SEO friendly website designing tips where web designers should pay attention to during the early stage of their web designing process.

1. Avoid creating menu on the left-hand side of a website. If unavoidable, an alternative way is to put some text with rich keywords at the top or above the left-hand menu so that this text will be the first thing to be read by search engines.

2. Headlines are rated more important than the rest of the web page by search engines. To take advantage of this, you should have your keywords in the page headline. Since the header tag (h1) is quite large, you should format it to make it smaller.

3. Every page should contain the “title” and “description” tags with good keywords to describe the page content. The number of words for the title should not exceed 9 and that for the description should not be more than 20 words in order to keep within the limits of most search engines.

4. Try not to use Flash when possible. Flash cannot be read by the search engines to date and will cause slow page loading time and make people run away. If you really have a reason to use flash, try to make it smaller (e.g. as a flash header) and leave other area of your website for keyword-rich content.

5. Think twice on how to use graphics. Make them relevant to your content and use an alt tag with relevant keywords for search engines to read as they cannot read graphics and also for your visitors so that they can have something to read when waiting for the graphics to load.

6. Do not only use images to link out. You should always use text links to link out to important content on your web site. Spiders can follow image links, but like text links more though.

7. Avoid using frames. Some search engines cannot spider web pages with frames at all. For the other search engines that can, they can have problems spidering it and sometimes they too cannot index the web page.

8. Avoid using too complex tables when laying out your page but to keep them simple for the spiders. There are some engines which find it difficult to navigate through to the other pages on your website if the navigation bar is too complicated.

10. Use standard HTML. Software such as FrontPage, Dreamweaver or a WYSIWYG editor will often add unnecessary scripting codes that will make the page larger than is needed and make it harder to crawl. It will sometimes add codes that cannot be read by search engines, causing the spider not to index the page or even the whole website. If to use, you should use those web page creator software wisely with a good understanding of html so that you may manually avoid or even delete those unnecessary scripting codes.

That’s all of my 10 tips for designing SEO friendly websites. Enjoy your web designing for viewed by both human visitors and search engines!

Saturday, August 21, 2010

Get A Free SEO Report For Your Website With SEOrush

SEOrush:
So you have your own website or blog. So many people do these days. Web hosting and domain name registration is so affordable, anybody and their uncle could afford it.
However, just because everyone can afford a website, it doesn’t mean everyone knows how to run one. A lot goes into running a site, such as design, content, and promotion. Should you design your own, find a suitable template, or hire a professional designer? What about the copy? Are you a good enough writer or should you also have that part delegated to yet another professional? And then there is the promotion, which is where we will land for the purpose of this article about getting some free SEO advice.

Several aspects go into the promotion of a website and a big part is search engine optimization (or SEO). You want the search engines to find your site and be able to delineate the content so people can find and understand it. This task can also be given over to a professional – for a price.  Or you can get some free SEO advice. MakeUseOf can be a good source of free help when it comes to the topic of SEO.
free seo advice
However, the subject of this article is a tool that helps to give you direction when you are attempting to set your site up to be found. It’s called SEOrush and it’s free, making it possible for any website owner to make use of it.
SEOrush is as easy as entering the URL in the search box at the top of the screen and clicking the “Go!” button.
free seo advice
After giving it a few seconds, you will find the SEO results you will need to get an idea of the improvements you need to make.
The first list of results has to do with what kind of site information pops up about the URL. You’ll find information like the domain name, whois owner, creation date, average loading time, the country of the owner and a description.
free seo advice
You’ll notice that it only includes the information that can be found so there will be some blanks.
The next category of results has to do with how well the site is being indexed by the search engines.
free seo tools
It gives the number of pages indexed by each search engine and then a short conclusion as to what the numbers mean for the site and where improvement is needed.
Next we have the “validation, meta, pagerank and traffic” section.
free seo tools
I found this section particularly helpful because it let me know that I had no meta description set for my blog.  It found some WC3 errors that I should look into and it gave me a tip to help my Google Pagerank: “Try to get more linkbacks to your site” which I will do.
The “site ranks” section lists several ranking sites and the ranking for your URL on each. Sites listed are Technorati, QuantCast, Alexa, and Compete.com.
free seo tools
Personally, I didn’t do so well in this category partially because I haven’t put much importance on some of the sites on this list.  You may beg to differ, but that’s OK.
The last but not least of the categories of results has to do with “social resources.” These days it’s quite important that the social web is talking about your site.
I see my site doing OK as far as blog links go and Digg (for my stage at least) but I wonder if they can eventually work out some results for Twitter and maybe Facebook seeing as though there is a lot of social activity going on in those places these days.
As you can see, SEOrush can give you an idea about where you are doing well and where you need some improvement.  For me, like I said, I noticed I needed a Meta description so I went ahead and figured it out. I also need to look into some W3C errors and improve my listings and rankings on some of the sites listed.  We all need improvement, right?

How to check Keyword, Website ranking?

If you want Check, Compare, History of your Key word, website !
just go to this website : http://www.keyrow.com/

Check Keyword, website Rank:



Compare your Keywords, websites:


History of your Keywords, website:

Are you really to need traffic?

know when you want to promote any product or service, you alway to need traffic. Or you want your site have a good visitor with your request, about IP, unique, country…etc. A question at here where you can got traffic with good service and true with your request.
Are you still think with this problem? I introduce about Adword of Google service. It’s possible and good. With someone, it’s very hard for use. But you can learn more and with price is cheap from it. Remember at here i dont tell you buy adword direct from Google. You can find very much seller to sale vouches Adword or account adword actived already and have balance for add ads of you.
Are you thinking of using Google Adwords for the first time or have you recently tried it and gave up because you didnt get the results you had hoped for?
There are many people who give up using Google Adwords because they are not getting the traffic they wanted or its costing them more money that they can afford or both!
A lot of people think that to be successful with Google Adwords you either have to be lucky or practicing some black art.
However the good news is that Google Adwords does work and you can make it work for you. By simply following the following steps, you will have a well performing Google Adwords campaign which will bring the right type of visitors to your website.
Many advertisers do not follow these basic rules and they get there advertising all wrong. So just by making sure you follow these basic steps you will already be ahead of your competition.
Understand the link between keywords, your ads and your website.
This is the golden rule for Adwords.
Google is all about relevancy.
Google wants to be sure that when one of its customers searches for something that they find websites that are relevant to that search. So you need to make sure that your list of keywords in your adgroup work well with the ads you have set for that adgroup AND that the page you send visitors to when they click on you ad also has relevancy to the list of keywords.
Keep this rule at the front of your mind when you set up your campaigns.
Avoid Broad Searches
When you set up your keywords for Google Adwords, the default setting is Broad Match.
What this means is that Google will match your keywords against a search if your words are present in the search regardless of the order of the words, whether they appear together, are plurals, etc.
As an example if you use the term used shoes as a broad match then the following searches in Google would match to your keywords
used shoes
used shoes shop
used horse shoes
shoes used in modern dance
new and not used shoes
As you can see this can give quite a few matches that may not be relevant to your website.
You should avoid broad searches and target you keywords with phrased and exact matches.
A phrased match is one where the keywords will only match if they are used in the exact sequence of your keyword. You enter a phrased keyword by putting curly brackets {} around your keyword.
So for our example, if I used {used shoes} then
used shoes
used shoes shop
would match but
used horse shoes
shoes used in modern dance
new and not used shoes
would not.
An exact match is one where the keywords will match only if that exact phrase is entered and no other words are used for the search. You enter an exact keyword by putting a square bracket [] around your keyword.
So for our example, if I used [used shoes] then
used shoes
would match but
used shoes shop
used horse shoes
shoes used in modern dance
new and not used shoes
would not.
Avoid using the Content network.
You can set up your campaigns so that you ads appear on both Googles search network and its content network.
The content network consists of websites that allow Google ads to appear.
I recommend turning off the content option when you set up your campaign because you ad may not always appear on websites that a very relevant to the ad you are running.
Only advertise to locations that it makes sense to.
When you set up your campaigns you can select which countries you want your adverts to appear to. So for example, if you sell a product in the USA that you would not ship outside then there is little point for your ad to appear to people in Europe or China for example.
Pick the times you want your adverts to appear
You can select what time of day you want your ads to appear. So if you are trying to advertise to UK buyers who are surfing during the evening, then those are the times you should be setting your ads to appear.
Organise your ad groups and campaigns
One campaign with one adgroup and one massive list of keywords is doomed. This is the one single mistake that many first time users of Google Adwords make.
Before you start using Adwords, I strongly recommend you sit down with pen and paper to plan out your campaign and adgroup structure.
What works best does tend to vary based on what you are trying to sell. However as a guide for each campaign you should aim for no more than four or five adgroups each with ten to twenty good keywords. This will give you a set of campaigns which are easy to maintain and the keywords in each adgroup can be targeted effectively.
This is only a guideline though. Ive actually had an adgroup with only one keyword and it performed wonderfully.
Use Landing Pages
So many people make the serious mistake of sending their visitors to their home page when they click on their ads.
You really want to send then directly to the page that is relevant to the ad you are running.
So for example, if you have an online clothes shop then for any adverts you are running for mens gloves, you really want to send them directly to the page for mens gloves.
So, dont use your home page unless it makes sense. Send your visitors to land on a page that is relevant to the advert they clicked on. If you dont have a page that is relevant to the advert, then why are you running that advert!
Use more that one Advert and TEST!
Always, always have more than one advert running for an adgroup. This allows you to see which advert is getting the best clicks through rate. You can then change the lower performing adverts and try to beat your best one. You will soon find that you have some very effective adverts.
However to test properly, you need to set the adverts to rotate evenly. This is set in the campaign settings. In the ad serving option under the advanced settings, make sure you select the radio button for Rotate: Show ads more evenly.

Five of the Best for Google Adwords

We’ve all had that sinking feeling when our Google Adwords campaigns just seem to be going south. Our clicks are getting more expensive and our ads are appearing lower and lower on the page.
The good news is that you can get yourself out of this by applying some simple and yet very effective tips.
I guarantee that if you apply the five tips below you will see a big improvement in you Adwords campaigns. If you don’t, then you can certainly count yourself as very unlucky! Seriously, these work. Try them.
Step One: Check and improve your Quality Score
Have you ever wondered why some of your keywords have a higher minimum cost more than others? You probably think it’s because there is greater competition for that keyword. That might be true, but the real reason the minimum cost varies is because of the quality score that Google sets against each of your keywords.
So what is the Quality Score?
Well it’s a measure of the relevance and relationship between your keyword, your ad and the page you are sending your visitors to when they click on your ad (this page is referred to as the landing page). If your keyword appears in your ad and also prominently on your landing page then it should get a good quality score. If it doesn’t, it will probably have a poor quality score. The better your quality score, the less money you will need to bid for your clicks and the higher up the page you will appear.
It is good practice to arrange your keywords into AdGroups where the keywords are all similar and feature well in the Ad and the Landing Page. Obviously you can’t get every keyword into the Ad but you should be able to spread them a lot of them into the landing page.
To check the quality score of your keywords simply click on the customise columns link in your adgroups. You will see the an option to Show Quality Score. Select it and you will see the Quality Score for each of your keywords. Avoid any keywords that are reported with a Poor Quality Score. You should either delete them or improve their score by moving them into their own Adgroup with their own related ads and landing page.
Step Two: Look for the best match
Don’t forget to use Phrase and Exact matching? A Phrase match is one where the keywords will only match if they are used in the exact sequence of your keyword. A Exact match is one where the keywords will match only if that exact phrase is entered and no other words are used for the search.
To make a keyword a Phrase match you put quotation marks around it and to make it an Exact match you put square brackets around it.
As default Google sets up keywords as broad matches. This means that you keywords would match to a search query if your keyword were included anywhere in the search query. It would also accept synonyms as well.
Broad matching is probably best explained with an example.
Let’s say I am selling red paint and my keyword is red paint then it would match with the following searches.
red paint,
red painted cars,
painter sees red over forgery,
paint your garden fence red
and so on.
Not many of the results listed above were about buying red paint and so a click is hardly likely.
By using Phrase and Exact match keywords you can target the searches more closely for your keywords.
Step Three: Try to be negative!
Are you using negative keywords for your ads?
Negative keywords are another form of matching. If you set a word as a negative keyword then any searches that contain that word will not be able cause your ad to be displayed. A common negative keyword used by people trying to sell something is free. Any searches containing the word free will not display their ads. To add a negative keyword you type it with the minus sign in front of the word like this -free.
Step Four: Schedule your ads.
Did you know that you could pick the time of day (and which days) that your ads will appear. So think about your target audience and when you think they are most likely to be looking for your goods or services. Set your ads to only appear during those times. You can make changes to the schedule through your campaign settings.
For example: if you sell business to business, should you really run any ads over the weekend? Is your target audience likely to be surfing in the evening at home or at work during the day?
You can even get reports out of Google that will tell you the times of the day and what days people are clicking on your ads. Work out when your popular click times are and schedule accordingly.
Step Five: Remember its customers not clicks.
In everything you do, keep in mind that it is customers you want and not just clicks. Implement Conversion Tracking and measure the success of your ads by how many conversions you get and not by how many clicks. Shops don’t normally count customers through the door. They count money in the till and stock sold. So should you.
These five simple steps should help to get your Adwords campaigns back on track. There are many, many more techniques you can apply that will further enhance your success but if you aren’t doing the five listed here then you have little chance of success.

Top 12 Tips To Writing Effective Google AdWords Ads

In this article I show you my top twelve tips for creating effective Google AdWords ads.

I’ve been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.

1. Target The Right Audience

Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your Keywords

Use square brackets “[...]” around your keyword/s.

For example:

[google]
[google adwords]

Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

The ad will not show for searches that include other keywords. In our example, this would be for searches such as “google search,” or “google news.”

3. Test Multiple Ads Simultaneously

Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.

Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.

Continue this process in your never-ending quest to get the highest click through ratio possible.

4. Track The Return-On-Investment Of Each Ad

Google tracks the click through ratio of each ad. But it doesn’t track the conversion ratio.

Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

5. Include Targeted Keywords In Your Ad

Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user’s attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits

Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

7. Include Attention Grabbing Words In Your Ad

Start your headline with an attention grabbing word. For example, “Free:, New:, Sale:, etc.” Make sure you stay within Google’s editorial guidelines.

8. Use Words That Provoke Emotion & Enthusiasm

Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.

Here are some examples of power words:

free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.

Here are some examples of call-to-action phrases:

* Buy Today – Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow

Make sure the phrase specific to your business, otherwise Google may reject the phrase.

9. Sell Your USP (Unique Selling Proposition)

What makes your product or service better, or different, from the competition? Spell them out in your ad.

For example, one of Amazon.com’s first taglines was “Earth’s Biggest Bookstore.” That’s a powerful USP!

10. Link To Relevant Landing Pages

If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

11. Remove Common Words

Remove common words, such as “a, an, in, on, it, of, etc.” Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Deter Freebie Hunters

Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

This may reduce your click through ratio, but that’s OK. After all, you’re not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.

Friday, August 20, 2010

Helpful SEO Guide Teach


I just wrote down some proven SEO guidelines. i want to share with you. Please feel free to comment on any so that we learn from each others experience.

Page Title
- The title should be between 3 and 7 words.
- The target keyword should be at the start of the title.
- Avoid special characters.
- While building Landing Pages use long tail titles which will be able to target 2 or more terms. (There is no benefit to use common keywords in title. Like for, in, the, is, etc)

Content:
- The keyword Sarcastic should be the first thing on the page in an H1 tag.
- Try to avoid content duplication as much as possible.
- The keyword should be used at least once in each paragraph.
- The content length (as whole) should be between 600-1000 words.
- Supporting Keywords (e.g. alternative descriptive words, subheading, promotional text or related products) should be in h2 tags.
- H tags should be used in hieratical format. (e.g. H1, H2 then H3)
- The page must not contain any dead link
- Keyword should appear at least twice in hyperlink text. (Better to put one link near the start of page)
- Alt values of Images must be set to the keyword Sarcastic.
- The page should be in complete linking hierarchy (Must be able to get to the page from our main site and vice-versa).
- Every image (apart from design images) should have Alt tag.
- If possible put keyword block in page. Having all target keywords in H tags.

Meta:
- Meta keywords should not be more than 30 words.
- Avoid duplication in Meta keywords.
- Try unique Meta description for each page (if possible).
- Meta description should be short and comprehensive.
- If page is static don’t include Meta Revisit URL
- Use unique Meta keywords in every page.

Social Book marking:
- It is very beneficial to bookmark landing pages (If pages are in less quantity) in Digg or Stumble upon . It takes 3-4 extra minutes but has great benefits.

Page Name:
- Page name should be short and describe the content of page. (e.g. Keyword should be in page name)

Tuesday, August 17, 2010

SEO and SEM: Two Names for the Same Thing?

By most people's standards, the internet is still very young. New technologies and developments in existing technologies are appearing at an extraordinary rate. As technologies change, so does the terminology used to describe them.
I worked for three years as a webmaster. Ask a dozen people to define that term, and you'll get a lot of different answers. A webmaster may be the leader of a large team, including developers, writers, marketers, designers, usability experts, technical support people, and yes, search engine optimizers. Or s/he may perform all or some of those duties alone.
The same is true for search engine optimization. For many people, the term is a new one, and they have no idea what it is an SEO does. To others, SEO is synonymous with SEM -- search engine marketing. In my opinion, there is a big difference between the two.

Search Engine Marketing

I see SEM as a rather broad term. It's everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.
Aspects of search engine marketing which I would consider to be outside the realm of search engine optimization include the following:

Paid Inclusion

This is simply the practice of paying a search engine or a directory to add a site to its database immediately, rather than setting up that site so that it will be found by the search engine spiders on its own. In the case of some search engines and directories, paid inclusion is the only way to get listed. For others, it's presented as an option. If you're willing to pay, your site will be listed sooner. It's also a useful practice if you wish to make frequent changes to your content, because your site will be spidered more often and you will be able to test how changes affect your ranking.

Traditional Ads

This involves placing paid advertising on the search engine result pages (SERPs). Normally, these ads appear based on the keywords entered into the search engines, and one is charged based on the number of impressions, i.e. appearances, of the ad. In other words, you pay whether the ad sends anyone to your web site or not.

Pay-Per-Click (PPC) Advertising

PPC ads are simple enough to look at. They're text-only. PPC ad campaigns are completely controlled by the advertiser. You decide which keywords should bring up your ads, you write the copy, and you decide how much you want to pay. And, as the name indicates, you only pay for an ad when someone clicks it and is brought to your site. There are two main networks of PPC ads, run by Google and Overture, and each has its own advantages and disadvantages, but in both cases, one should be prepared to spend a great deal of time (and money) monitoring and adjusting such a campaign.

The Advantages of These Practices

In contrast to pure SEO, these SEM practices offer the advantage of immediacy. If you need to increase your traffic and your visibility right away, and you don't have a problem with spending a lot of money, this may be the way to go.

The Disadvantages

You knew this was coming, didn't you? Think about it this way: you've spent your time and money to bring people to your web site. What will they see when they get there? You've convinced them, at least for the moment, that your site is worth visiting, so they're expecting to find exactly the information they were seeking. Is it easy to find? Is it there at all? You only have a few seconds to convince them that your site can deliver what they want. Will your visitors, failing to find what they're looking for, click their browser's back button and try another site?
Your site has to be ready for your visitors. It needs to be written, structured, and coded in such a way that the information is clearly laid out and easy to find. If it isn't, your site will either be immediately forgotten by visitors, or worse, it will be remembered as one that fails to deliver.

SEO First

No SEM campaign is complete without SEO. Moreover, since the purpose of SEO is to make the site better for both search engines and users, you may find that it will suffice on its own. In any case, the advantages of SEO over the other aspects of SEM make it clear that, even if you are going to spend additional money on advertising and paid placement, SEO must be your first step in promoting your site.

10 Tips for Getting Traffic Through Social Media Sites

Here are your 10 tips for using social media to drive traffic to your websites…
1. Complete your profile
When you first open your Twitter, Facebook, Squidoo or other social media site account, fill out your profile including a picture). Doing so makes it easier for people to get to know you and build relationships with you, which will make it more likely they’ll click through to your site.
2. Interact
Social sites are, by definition, social. They’re two-way streets (not monologues). That’s why you shouldn’t just post content and move on. Instead, spend a few minutes each day interacting and getting to know people in your network.
3. Include a link to your site on your profile page
This tip is simple but effective: Give people a reason to click through from the social media site to your blog or squeeze page. A promise of a free solution usually makes for a good enticement.
4. Ask your followers to “retweet” and repost
If you create a “buzzworthy” post (such as a post on a hot or even controversial niche topic), ask your Twitter followers to “retweet” it and ask your other social media networks to repost it.
5. Spend time each day growing your network
Commit to spending at least 10 minutes each day growing your network. You’ll see big results by the end of the month. And you’ll be amazed at the size of your network in 6 months or a year from now.
6. Link your social site pages together
Link your Twitter account to your Facebook, MySpace, Squidoo, Hubpages and other social media pages…
7. Use your real name so that you’re easy to find
People who want to do business with you won’t respond well to working with “BaseballBoy72″. Instead, build trust by using your real name. Doing so also makes it easier for others to find you on Facebook and similar sites.
8. Post good content
Social media is not just about networking, it’s also about sharing information.
If you share some of your best information with your network, you’ll get respect, trust and more sales. Plus you’ll establish yourself as a niche expert.
9. Optimize some of your content
Some social sites (such as Yahoo! Answers and Squidoo) get crawled and indexed regularly by the search engines.
As such, you may consider optimizing some of your content for the search engines by including relevant (long-tail) keywords 2 or 3 times for every 100 words of content.
10. Get the most benefit for your time
Instead of trying to interact and build relationships with thousands of prospects, consider building a relationship with a handful of partners. That’s because just one good partner can send you hundreds or thousands of prospects and customers.
In summary: Social media is only expected to grow in the future and now is the best time to get involved if you’d like to grow your business right along with it.

Seven Free SEO Tips to Boost Your Site’s Traffic

There are many simple and easy ways to boost your rankings in search engines so that more people will visit your website. Some search engine optimization (SEO) methods are out-dated and others are just plain shady (e.g. ‘black hat SEO’ tricks such as link farms).
We will discuss seven of the best organic “white-hat” methods of SEO: things you can do for free to achieve higher search rankings (rather than paid options such as pay-per-click advertising).

1) KEYWORDS

Choose and Use your keywords wisely!  It is extremely important to research what keywords are best to use on your website. Google AdWords provides a very good keyword research tool that will show you the amount of competition for particular keywords and phrases. It is best to choose keywords that are searched frequently, while avoiding too much competition in your market. Most importantly, these keywords should be relevant, and correspond to your page content. Good keywords in the domain name, page titles, headings, and alt text are helpful, but should not be overused. Overuse can cause your site to be flagged as spam, so keep it relevant!

2) METADATA

Utilizing key tags in the <head> section of your web pages can greatly change how well a site ranks in search engines. It is important to always include a unique page title for every page of a site, with a unique page description (via a meta “description” tag, which summarizes the page content). The description metadata is very important for search rankings, and should utilize keywords wisely (for that specific page) while never being identical on any two pages.

3) SITE STRUCTURE & TECHNOLOGY

Some of the most popular sites have innovative technology, which requires advanced programmers. If your site has web apps that offer software type functionality in a website, then you have an obvious advantage. However, simple SEO techniques such as utilizing Google Webmaster Tools can do wonders to raise your SEO score. Many free tools are available to generate XML sitemaps (an index of your website, in XML format) which you can submit to search engines to help direct their crawling of your website.

4)  INTERNAL LINKS

Websites indirectly tell search engines which pages are most important for visitors (and for which keywords) by having more internal links to those pages on their site (links within a site to other pages on the site). Placing the keywords of the target page in the link that points to that page will also help. You may make use of the “nofollow” tag on links that are not important for SEO purposes (such as the legal disclaimer) to help search engines direct visitors to other more important pages.

5) EXTERNAL LINKS

One of the largest factors in SEO is to have quality links from related websites (with similar keywords) pointing at your site. For example, if Facebook were to post a link to your site on their homepage, then you would see a huge spike in visitors. Having quality links from high-ranking sites will boost your site towards the top of search engine results. Probably the best method to earn quality links is to offer quality content that people truly want. Posting content on the social networks (Facebook, LinkedIn, Twitter, etc.) can boost visitors and inbound links as well. In addition, it is important to check and fix the site for any broken links on a regular basis.

6) CONTENT

As stated previously, the best way to attract visitors and quality inbound links is with good content that people want to consume. Updating page content on a regular basis tells search engines that they need to frequently visit your site for new stuff, and lets visitors know they can expect new content once in a while. Static pages that change once a year will not drive people to come back to your site frequently. However, integrating a blog with regular posts is an excellent way to drive visitors to your site to consume new content. Unique and original content that people like will attract visitors and inbound links, and get the attention of the search engines. Simple isn’t it? Have quality content… get quality results.

7) INTERACTIVE MEDIA

Studies show that computer users prefer video and other impressive multimedia. You-Tube and Hulu are popular sites with streaming video, and Internet users spend countless hours playing interactive games on Facebook. Many prefer watching a video tutorial than studying a book – and enjoy streaming a TV show with one commercial to regular TV shows with twelve. People tend to link to media fast, so use media to your advantage.

How to perform SEO? How should I start?

1. You should find the keywords throughout your product, and competence - This Tool: https://adwords.google.com/select/KeywordToolExternal should help you find your keywords. You can paste a word that you think people would search for if wanting your service - and the tool will help you with new ideas.

2. Google is the most important - so good. I wouldn’t waste time doing the rest manually - u should use your time starting the SEO concerning Google.

3. Keywords should be used all over your website, URL, texts etc. The keywords are the words that you want good ranking on. So if Google should be interested in this, you have to show Google that what you are doing on your site is important for these keywords.

4. You can do a whole lot of thing, link building, typing on external blogs etc. You can find more information about this in here.

5. http://www.ventio.se/seo-tools/google-position/ << this tool can help u find your rankings on Google; you have to know your keywords first though :) it’s not that good, but it works fine. Other u can use this: www.seokontrol.dk - just type your URL and press the button and you will find out about Page rank, Index etc.

6. SEO is not a onetime activity. You have to keep building your site, Links, Blogs, Texts etc. these actions will all help your staying on top of your game - and keep the high rankings that you will get.

7. Ivey come across a few - you should search the web - or maybe consider getting a SEO Company to help you get started (expansive though).

Google's Search Engine Optimization Starter Guide



http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf

What Is Social Networking?

Social Networking. . . It's the way the 21st century communicates today.  Want to know what it really means?



Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about golfing, gardening, raising Schnauzers, developing friendships or professional alliances, finding employment, business-to-business marketing and even groups sharing information about the end of the Mayan calendar and the Great Shift to arrive December 21-2012. The topics and interests are as varied and rich as the story of our world.

When it comes to online social networking, websites are
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commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, or politics. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profile pages of other members and possibly even contacting them.

The friends that you can make are just one of the many benefits to social networking online. Another one of those benefits includes diversity because the internet gives individuals from all around the world access to social networking sites. This means that although you are in the United States, you could develop an online friendship with someone in Denmark or India. Not only will you make new friends, but you just might learn a thing or two about new cultures or new languages and learning is always a good thing.

As mentioned, social networking often involves grouping specific individuals or organizations together. While there are a number of social networking websites that focus on particular interests, there are others that do not. The websites without a main focus are often referred to as "traditional" social networking websites and usually have open memberships. This means that anyone can become a member, no matter what their hobbies, beliefs, or views are. However, once you are inside this online community, you can begin to create your own network of friends and eliminate members that do not share common interests or goals.

As I'm sure you're aware, there are dangers associated with social networking including data theft and viruses, which are on the rise. The most prevalent danger though often involves online predators or individuals who claim to be someone that they are not. Although danger does exist with networking online, it also exists in the real world, too. Just like you're advised when meeting strangers at clubs and bars, school, or work -- you are also advised to proceed with caution online. By being aware of your cyber-surroundings and who you are talking to, you should be able to safely enjoy social networking online. It will take many phone conversations to get to know someone, but you really won't be able to make a clear judgment until you can meet each other in person.  Just use common sense and listen to your inner voice; it will tell you when something doesn't feel right about the online conversations taking place.

Once you are well informed and comfortable with your findings, you can begin your search from hundreds of networking communities to join. This can easily be done by performing a standard internet search. Your search will likely return a number of results, including My Space, Friend Wise, Friend Finder, Yahoo! 360, Face book, Orkut, and Classmates, Twitter etc....

Thursday, August 12, 2010

History Search engine optimization (SEO).

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997.
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.
By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
Graduate students at Stanford University, Larry Page and Sergey Brin, developed "backrub," a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.
Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design.Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals. The leading search engines, Google and Yahoo, do not disclose the algorithms they use to rank pages. Notable SEO service providers, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs. SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.

In 2005 Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users. In 2008, Bruce Clay said that "ranking is dead" because of personalized search. It would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.
In 2007 Google announced a campaign against paid links that transfer PageRank. On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting.As a result of this change the usage of nofollow leads to evaporation of pagerank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.
In December 2009 Google announced it would be using the web search history of all its users in order to populate search results.
Real-time-search was introduced in late 2009 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results. This new approach to search places importance on current, fresh and unique content.


What is the Search engine optimization ?

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing  (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.