Friday, January 21, 2011

Search engine glossary (SEO)

Adwords - A system to advertise on Google & partner sites on a CPC (cost per click) basis.

Agent Name - Synonymous with "User-Agent". This is the name of a spider or browser as defined by the owner.

Algorithm - A mathematical formulae which is used in order to rank websites and web pages.

Altavista - One of the first large scale search engines.

Back Link - A link from one website to another.

Bridge Page - Similar to "Doorway Page", this is a specifically designed entry point for a website.

Click-Through - A click on a link that leads to another website.

Click-Tracking - The use of scripts in order to track inbound and outbound links.

Cloaking - Delivering different content to specific crawlers/spiders. This is generally used to trick spiders into seeing optimised content.

Comment Tag - A tag in HTML that is invisible unless viewed through the source code.

Counter - A program or script that counts hits/visits to a page.

CPA - Cost per Action. Where you pay for a specified action such as a purchase.

CPC - Cost per Click. With this you are charged for every click your link on someone's website receives.

CPL - Cost per Lead. Where you pay for a lead i.e. is someone does something.

CPM - Cost per Thousand. Where you pay for each 1000 impressions.

Crawler - A program that goes through websites and gathers information for the crawler's creator.

Cross Linking - Multiple sites linking to each other.

CSS - Cascading Style Sheets. Used to manipulate and easily manage the design of a website.

CTR - Click Through Rate. The ratio of impressions shown to the number of clicks.

Dead Link - A link that produces a 404 error, page not found.

Directory - A website that list other websites in their various categories.

Domain - The name for a website e.g. teneric.co.in

Dynamic Page - A page that generates content "on-the-fly" as a user requests the page.

Error Log File - A server log file which records errors encountered.

Google Everflux - This denotes the continuous changes in the Google search results pages.

FFA Free For All - This is a links page with nothing but links added by visitors.

Freshbot - This is the name for the Google crawlers that are known to add pages to the Google index more promptly than others.

Google - The largest and currently the #1 search engine.


Google Bot - The crawlers which index pages into Google.

Gulliver - The name of the web crawler for Northern Light.

Header Tag - An HTML tag which is commonly used for page headers.

Hidden Text - Text which is invisible to the human eye because it is the same color as the background.

Hit - An instance of a graphic or file being loaded on a webpage.

HTML - Hyper Text Markup Language. The languages used to format webpages.

HTML Link - A link from one page to another.

Inbound Link - A link from another website to your website.

Inktomi - A database of search results used to power multiple search engines.

IP Address - A unique number which identifies a computer or system.

IP Spoofing - An illegal process of faking an IP address.

JavaScript - An embedded client side scripting language.

Keyword - A single word used to help identify the purpose of a website.

Keyword Density - The percentage density of a given keyword or phrase.

Keyword Stuffing - Stuffing a page with numerous keywords for the sole purpose of confusing search engines.

Link Farm - A series of websites linking to each other in order to increase rankings.

Meta Search - Searching multiple databases and combining results.

Meta Tags - A tag used for behind the scenes purposes, such as providing content to non human visitors.

Northern Light - An older search engines, once very popular.

Open Directory Project - A large directory of websites run by volunteers. Their database is used by many website across the internet.

Optimization - Fine tuning a website or webpage with the ultimate goal being to ascertain a higher position in all or a specific search engine's results.

Outbound Link - Linking from your website to another website.

Page View - The number of times a page was loaded.

PopUp - The opening of a new window above the previous window.

PFI - Pay For Inclusion. This is where a site must pay to be listed at all.

Pop Under - A pop-up that loads under a page so that it is only viewable when the current page is closed.

PR - Google's Page Rank. The higher the rank the better position your website or page will have in their results.

Query - A search phrase submitted to search engines.

Rate Card - A sheet with pricing information.

Reciprocal Link - Where 2 sites exchange links.

Referrer - The page from which a user has come.

Refresh Tag - A tag which defines when and to where a page will refresh.

Robot - Generally the name given to a spider / crawler. Anything that is not a human visitor.

Robots.txt - A file created to direct the search engine spiders in specific directions of the website.

Scooter - The search crawler of Altavista.

Search Engine - A site which searches the web for sites which are relevant for a given search query.

SERP - A search engine results page.

Slurp - The Inktomi search crawler.

Spider - A program that visits and downloads specific information from a webpage.

Submission - Submitting a site to a search engine or directory.

Traffic - The visitors and page views on a website.

URL - Uniform Resource Locator. The address at which a specific resource can be found.

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