Tuesday, May 31, 2011

Why links are indispensable for a website?

A web site needs a lot of efforts to make it competitive enough to survive the fierce competition. There are tons of web sites on the web and each one is vying to grab the top spot on search engine rankings. Links are one of the crucial factors which help to establish a web site in its niche domain. And with the Christmas season approaching near, all on line business owners can make the most of it by focusing on quality and result oriented links.
link building

Before starting up with the actual process of procuring links, it is important to analyze the requirements of your business and the target audience you will be catering to. A profession link building company works on a link building project by studying these two aspects first. When you begin to procure links, do consider the relevancy and page rank of the web page you want to source the link from. A thematically similar web page with a high PR will not only help to drive quality traffic to your site, it will also pass important link juice to your site. Consequently, your search engine ranking will improve considerably.
Links can provide long term benefits and can become your biggest assets. However, it should be remembered that not all types of links are beneficial. A poor quality link from an irrelevant web page would not help to fetch anything in terms of traffic or page rank. Focus should be on quality links and not the quantity.
On the occasion of Christmas many link building companies are offering special Christmas offers. Some are offering free on page services on the order of one way links. While others are offering 20% more keywords at the same price. It can not be denied that every web site requires links badly. If you are an on line business owner, you can make the most of this Christmas offer and optimise your web site to make more sales and earn maximum ROI.

The difference between good SEO and bad SEO

Nowadays more and more people are using the internet to develop their business. Using the internet you can create and gradually evolve your website to let the people know about your business. However, in order to run a successful and profitable business, you need to increase traffic to your website.
In order to do this you need to take help of search engine optimization or SEO. SEO is the technical side of marketing on the World Wide Web.
What is search engine optimization?
Search engine optimization or SEO is a tool which you can use to make your website rank higher in the search engine. Some of the popular most search engines are Google, Yahoo, MSN, etc. It helps you in promoting your website and increases traffic to your site. Sometimes SEO or search engine optimization is also called SEO copyrighting. It is called so because the strategies or techniques used for promotion of websites are mainly done through texting. However, to be successful in the long run, it is important for you not to deviate from the basic norms that can get you good website ranking.

Characteristics of good SEO:

The characteristics of good or white hat SEO are:

* It adheres to the practices of the industry and to the rules of SEO.
* It aims at securing top rankings by employing the best SEO strategies.
* Although the whole process is complex, the progress can be slow too. Sometimes it can take about 6 to 12 months to get steady rankings in the search engines.
* Good SEO is that which focuses mainly on long-term goals and objectives.
* Good search engine optimization lays stress on research and keywords so as to create relevant and unique content.

Characteristics of bad SEO:

The characteristics of bad or black hat SEO are:

* Bad SEO violates the guidelines of SEO and makes use of hidden text, link spamming, link farming, etc.
* Keyword stuffing, RSS overdoing, usage of duplicate content, etc are also characteristics of bad SEO.
* Another characteristic of bad SEO is that it misleads visitors on the Web.
* Bad SEO provides shortcuts to get god rankings in the search engines. But you should remember that you may enjoy this ranking only for a short term.
It is very important for you to know that websites who use bad SEO tactics to gain ranking in the search engines can be penalized, thereby causing irreparable damage to the image of that website.

What are LSI and LSA and its Relevance to SEO?

LSA is an acronym for latent semantic analysis and LSI for latent semantic indexing. LSA is a system and hypothesis used to extract and represent the contextual meaning of a number of words based on a larger quantity of words. This determines the relevance of a paragraph or sentence to the rest of the content. The reasoning behind this is that it enables people create a link between one word and another based on a given topic and try to prove that each word is somehow linked to the other. LSA is accurate in that it has proven to ensure content is more coherent than most human conversations and also ensures that readers learn more from the content. Because it ensures that content is related and every word is somehow relevant to the topic, it consequently ensures that the amount of information packed in a page is sufficient and the quality of that information is reliable.
LSI system categorizes all words with similarities into groups and ensures that the ones placed together actually have some form of common ground. It takes into account the keyword and looks for content that contains that keyword and categorizes them in terms of relevance based on the number of times that keyword appears. However, all documents are examined individually then ranked in order of which contains the most keywordsand therefore most likely more relevant to the topic. LSI also puts together documents that contain a specific word to make searching for them easier. This systems ranks documents with similar keywords as related because they share the same keyword and the consistency is related. This method relates to how humans classify content as well based on the keyword and how many times it has appeared. However, the LSI algorithm does not distinguish the meanings of words and can therefore not take synonyms as related words. It takes words as they are and categorizes them based on usage.
Relevance to SEO
When internet users enter a search query on search engines, the results displayed are normally all geared towards the keyword searched. Search engines make use of LSI and LSA technologies to ensure that the search results produced are as closely related to the searched term as possible. The simple fact that humans would categorize based on theme or context distinguishes these algorithms as more accurate because they matchkeywords to the exact word in other web pages. LSI therefore does more than examine the keywords but also looks at how the keyword has been used and gets a feel of the context between one document and many others.
Before using these algorithms, documents were crammed with a specific word and that would automatically rank a page higher. LSA and LSI ensure that it is not just keyword density that counts towards ranking. LSI results are said to give more accurate search results because pages that ranked very high simply because they had optimized the keyword now rank low based on content and relevance. It ensures that internet users get what they are looking for and a much broader base of the keyword they are looking for.
source: Thanks to  Amitabh Shukla for providing this info.

Monday, May 30, 2011

A Brief Introduction to Web 3.0

If you ask some, they’ll tell you Web 2.0 as we know it is probably on its way out the door. For many, Web 2.0 is characterized mainly by the ability of users to share information quickly with others, which has been developed into the phenomenon that we call social media. From Twitter to Facebook to YouTube and to all sorts of other kinds of communities, Web 2.0 is all about sharing and seeing. Now if you recall or were around during what is now known as Web 1.0, information was put up on a website and that was it–the best way of sharing it was privately through e-mails and such. There was little to no communication and if you wanted information, you had to go to the source for it. Can you imagine such a harsh internet? Now with Web 2.0 on it’s way out, the obvious question is, what in the world is Web 3.0 going to be?

What is Web 3.0?

If you’re anything like me, it’s hard to imagine how the internet is going to top sites like Twitter and Facebook. But it’s bound to happen and when you research  Web 3.0, you find out it is going to be synonymous with the user’s interaction with the web. In Web 2.0 we focused on the users’ interaction with others, now we are going to focus more on the users themselves, which is always a plus. But how is this going to happen?
Web 3.0 is being referred to by experts as the semantic web; semantic meaning data driven. The data will come from the user and the web will essentially adjust to meet the needs of the user. For example, if you do a lot of searching for ‘design blogs’, you’ll receive more advertisements related to design. Also, when you search for other things, for example, ‘computers’, the web will keep in mind that you often search for design and may pull up search queries that combine ‘design’ and ‘computers’.

Benefits of Web 3.0?

A huge benefit of Web 3.0 is the move towards being able to access data from anywhere. This is mainly being driven by the heavy usage of smart phones and cloud applications. The idea here is to make sure that the user can access as much data as possible from anywhere, not  just their home. Technology is trying to expand this idea in ways that allow TV’s to pick up on user data, and allowing smart phones to access data on your computer. For designers like myself who typically forget their jump drives, this is an amazing and useful advancement!

Web 3.0′s Effect on Design

So now that you have an idea of what Web 3.0 is and what it’s going to be, we have to ask the most important question for us: what does that mean for design? Web 2.0 design was based around drawing attention and persuading your audience, because after all, web 2.0 made a huge deal about being able to purchase things online. Web 2.0 wanted to generate excitement and get people to make a purchase and understand what they were doing. You want to make a purchase? Sure, then click this button. You want to join the mailing list? Great, then there’s no question about clicking this button. That is the basis of Web 2.0 design.
Other elements were added to make things more fun and give a bit of style. The usage of linear gradients in web 2.0 is almost necessary. Whatever color combination you desire, linear gradients are typically present from your background to your buttons. Other trends surfaced like various badges, rounded corners and a necessary usage of icons. But again the question remains, what can we expect for web 3.0?

Web 2.0 Design vs. Web 3.0 Design

In web 2.0 we had to create design that was great for the web. I think in web 3.0, we will firstly have to create design that is going to be good not just for the web and the web browser, but for all sorts of media. With the growth in the usage of smart phones and tablets, people want more usage out of their items and to be able to access more things as best as possible. Design will have to be able to translate in great quality across all sorts of technologies. Now while you can create two different websites (one for the web and one for mobile devices), designers and developers will have to kill two birds with one stone, by creating one website that will look good in both environments.
Also for Web 3.0, designers will continue to focus on making things simpler. The truth is, the designer has the absolute power to persuade viewers on where to look first and second and so forth and so on. By doing this the designer creates a hierarchy of importance, that should not be muddled by useless design. Designers will continue to design so that content remains king by putting much focus on it and taking focus off non-content things such as logos and navigation bars.

Web 3.0 Design Trends?

Using these types of techniques plays into the increasing popularity of the minimalist design technique, where the focus is not necessarily making something as simple as possible, but making it as simplistic as possible. Creating a site with non-flashy web elements makes the user HAVE to focus on the content of the site. Of course designers desire to design and will ‘fancify’ some things, but in Web 3.0, that isn’t the main focus. The focus is to draw the viewers’ eye to the content or other important information on the page.
Many of the design trends used in Web 2.0 will only change by way of design, but not really the usage. The change in Web 2.0 to Web 3.0 is about how the internet is used, not really how it’s seen (with the exception of mobile devices and such). I believe designs will continue to get more and more minimalistic while maintaining a certain sense of beauty, but of course we will continue to use buttons and rounded corners and gradients. The design of Web 3.0 will be based on the way designers decide to design it and what becomes popular.

More on Web 3.0

Perhaps you desire to do your own research on the budding Web 3.0. Well we have provided some slide shows and videos that will get you started on the right path. Web 3.0 isn’t here just yet, but when it does come, you should know what’s coming at you!

Always Be Testing – The Complete Guide To Google Website Optimize : SEO Books

Book Description:

Stop guessing, start testing, and enjoy greater success with your website.If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:
  • Develop a testing framework to meet your goals and objectives
  • Improve your website and move more of your customers to action
  • Select and categorize your products and services with a customer-centric view
  • Optimize your landing pages and create copy that sells
  • Choose the best test for a given application
  • Reap the fullest benefits from your testing experience
  • Increase conversions with over 250 testing ideas
  • Save $25 on Google AdWords with coupon included in the book
Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
About the Author
Bryan Eisenberg is the cofounder of FutureNow, Inc., an interactive marketing optimization firm and Google Website Optimizer Authorized consultancy. He is a coauthor of the New York Times bestselling books Call to Action and Waiting for Your Cat to Bark? He is a sought-after speaker at major business conferences worldwide, having keynoted events for Search Engine Strategies, Shop.org, DMA, MarketingSherpa, E-consultancy, and the Canadian Marketing Association.
John Quarto-vonTivadar, having worked on NASA’s Hubble telescope (the working parts), is chief scientist at FutureNow, Inc., and coinventor of Persuasion Architecture.
Book Details
  • Paperback: 336 pages
  • Publisher: Sybex; Second Printing edition (August, 2008)
  • Language: English
  • ISBN-10: 0470290633
  • ISBN-13: 978-0470290637