Friday, January 21, 2011

HTML Meta Tags

Information On Meta Tags:

Meta Tag guide ( Multiple Pages )

HTML advanced : 

Meta Tags ( Multiple Pages )

Meta Tags - what, where, when, why?

Using Meta Tags for search engines

Online Meta Tag Tools: 

Advanced Meta Tag generator

Advanced META TAG generator

Advanced Meta Tag creator

Online Meta Tag Analyzer:

 Free Meta Tag analyzer

Meta Tag analyzer

Meta Tag Analyzer

Search Engine Optimization

Search Engine Optimization Information:

Search engine Keywords selection

Role of Keywords and Key-Phrases in SEO

How to improve your search engine rankings

What You Need to Know About Search Engine Optimization and Spam

The real Search Engine Optimization guide

Basic SEO tips everyone should follow

Basics of Search Engine Optimization

11 Search Engine Optimization Tips

Search Engine Optimization (SEO) strategy navigating the dark waters of website promotion

Anchor text tips that rocket your rankings

Anchor text optimization

It's not just being linked, but how you link - anchor text

Content-based SEO

SEO for traffic with content vs. ranking with links

Search Engine Robots and Spider Agents

Search engine robots that visit your web site

List of user-agents (Spiders, Robots, Crawler, Browser)

Robots, spiders, crawlers and HTTP_User_Agents

A short list of bad spiders and nasty bots

Website Traffic

Understanding web traffic reports

Interpreting weblog statistics

Reading website traffic statistics

Webstats explanation

Guide to understanding web site statistics

Interpreting your website statistics

Other Search Engines


Yahoo WebRank information

Online Yahoo Webrank Tools
Yahoo WebRank tool

Check Yahoo WebRank

Yahoo Site Explorer
Site Explorer allows you to explore all the web pages indexed by Yahoo! Search.


How are Alexa's traffic rankings determined?

Online Alexa traffic tool

Google Tools

Sitemaps Information

* Google has recently renamed this service - Google Webmaster Tools About Google Sitemaps

Goole Sitemaps account

Online Sitemaps Tools Pingoat sitemap creator generates google sitemaps of your website on the fly

Google XML Sitemaps generated in seconds

Build your Sitemap online

Google Analytics Information:

Features of Google Analytics

Google Analytics account

Google PageRank Information:

PageRank technology:

What is PageRank

A survey of Google's PageRank

Online Google PageRank Tools:

Google PageRank report

Check the ranking of a web page in Google

Google PageRank prediction

Online Google Keyword Ranking Tool:

Google Keyword ranking tool

Online Google Keyword Suggestion Tool:

This free keyword suggestion tool generates 10 keywords suggested by Google

Search Engine Ranking - Online Tools

Search Engine Ranking Information

How search engines rank pages

How search engines ranks pages

Search engine ranking factors

Online Search Engine Ranking Tools
Search engine rankings offers instant, online reports of web site rankings in 9 top search engines and web directories

Search engine position tool will query the major search engines and check if your website appears in the first 50 of a search engine result for a specified keyword.

Web Page Analysis - Online Tools

Online Tools

Check to see if your web page is optimized for the search engines.

WebXACT is a free online service that lets you test single pages of web content for quality,
accessibility, and privacy issues.

Try our free web site speed test to improve website performance.

Our Web Page Analyser will read the page you specify, and put it through a few basic tests to see
if qualifies as 'search-engine-friendly' for the phrase you specify.

Web Page Goals

What is Your Web Site's Goal?

Home Page Goals

Goals - What is the Real Purpose of Your Website

Set Goals for Your Website

Web Site Goal Setting

Coding a Design: SEO Best Practices and Mistakes to Avoid

For any online business, website has become the foremost important asset. It is really indispensable that it should be designed and developed in a way that it facilitates and boost the business activities and ultimately become the revenue generating medium for the business. For this, it is quite important that the website has to meet all your specific business requirements and latest trends of social media. One of the important factors which adds to the success of the website is its organic rankings. Getting ranked higher on search engines (for certain important business specific keywords) is an important way to find the potential customers of any business.
Making a website is not a single stage phenomenon. But it has different stages. Different aspects of website designing and development contribute to making website a success. PSD to HTML is an important part of web development.
Let’s see how it helps to make a website search engine friendly. Scroll down to see the SEO best practices that can be incorporated in the coding part and mistakes to avoid while coding.

SEO Best Practices

Important Keywords in Title Tag

instantShift - Coding a Design
Title tag is indeed an important factor to rank a website higher on the search engine result pages. You need to place important keywords in the title tag. Even if you don’t want to do just keywords stuffing, you can keep some interesting, business relevant and eye catching caption that can actually grab the attention of the potential customers. But it ought to have few business specific keywords so as to appear in the searches when the searcher type in the particular keyword so as to get the names of all the service providers/ product makers. Even, if you have chosen to keep a unique title tag, you need to search first for that tag in all major searched to check and avoid the replication if it exist. Try to compress all your keywords in the first 60-70 characters of the title tag because Google does not even index after that.

Use Unique Page Titles

instantShift - Coding a Design
All the pages in a website should have a separate title attribute and it has to be unique. If you are keeping the same title attribute for all the pages, and then search engines, by default, make out an assumption that there is same subject in all of the web pages. In order to keep away from this kind of confusion, place different unique titles in all the web pages.

Meta Attributes

instantShift - Coding a Design
Meta description and keywords also play an important role and facilitate search engine optimization. It helps the search engine crawlers to better locate a web page. Meta description is like a mini ad for any website. It briefly describes about what the website is all about! You may add some important keywords and need to describe the website in few words. It will also show up in the SERPs along with the title tag and hence carries huge importance. Also, with this, you need to write meta keywords that also help in search engine optimization of the website.

Images should be tagged too!

instantShift - Coding a Design
If you think that there is no need to tag the images, then my friend, you are at fault. Even images help in the search engine optimization of the website. Make use of alt tag to briefly describe the image. Search engine crawlers can’t see the image, however they can read the tags attached. You may lose significant amount of traffic if you have not done this.

Avoid using Generic Links

Avoid using the generic terms to give links to other web pages. This may lessen the probability of getting clicks. Like if you are giving a hyperlink to “Learn more about SEO”, then it is more recommended than to using simply “Learn more”.

Wise Choice of Anchor Text of Links

instantShift - Coding a Design
We usually build up good number of incoming and outgoing links. It is very important that you make a wise choice of anchor text of links. The anchor text is the text which is kept between <a> tag. It should briefly describe about where the link is taking the visitor to. This is even more important for search engines because it tells its crawlers where the link is going.

Use Ajax Rarely

Ajax has been found to be quite useful to enhance the users experience by generating dynamic pages that are the representations of powerful web apps. The major problem with Ajax sites is that while Googlebot is great at following and understanding the structure of HTML links, it can have a difficult time finding its way around sites which use JavaScript for navigation. Similarly to Flash, Ajax makes it tough for the search engine bots to crawl if it has not been implemented tactfully. While we are working to better understand JavaScript, your best bet for creating a site that’s crawlable by Google and other search engines is to provide HTML links to your content. So Buddy! If you have just started working on a website, it is better to make up its navigation structure using HTML links. Then, once you have the site’s pages, links, and content in place, you can spice up the appearance and interface with Ajax. With this, Googlebots would be happy to see their friendly HTML codes, while your visitors can take out the benefits of designing with Ajax.

Robots.txt File

Creating a robots.txt file is really important for search engines to effectively navigate and index a website. It is said that well written robots.txt files can go a long way in improving the search engine rankings by passing on important information to the search engine bots. It simply tells crawlers what to crawl and what no to. It avoids relating the irrelevant things to the website which let the website to look quite professional and clean in the eyes of search engine crawlers.

Proper use of heading tags

instantShift - Coding a Design
You need to make a proper use of header tags. These play an important role in making a website search engine friendly. Basically, there are six levels for header tags i.e from h1 to h6. The <h1> tag represents the largest font size and thereby the size decreases with each next level header tag. Search engine gives significant importance to these header tags because they define the pathways within the website.

Site Accessibility and Usability

instantShift - Coding a Design
These days, people access Internet through number of devices like smartphones, laptops, mobile phones, iPads, palmtops and so on. So, it is very important to check the accessibility of your websites on all these browsers. For this, you need to ensure the validity of HTML coding, functionality of pages, uptime of server etc. If you are lacking on all these issues, your website may look not as pretty as you want to be, this may annoy your visitors. Remember, an annoyed visitor is a lost visitor. On the similar note, if your website has poor usability, you might lose some of your potential customers.

Mistakes That Need to be Avoided While writing HTML and CSS

Well! It is not only about beginners who commit mistakes while writing HTML, even experts do errors in coding due to carelessness or might be due to lack of knowledge. So, we have enlisted all those mistakes that usually become a part of our project work, but that we need to avoid :

Improper Closing and Nesting of Tags

instantShift - Coding a Design
This error is quite common specially in beginners, but not so less common in experts. There are number of tags that need to be closed, otherwise these can distort your HTML structure and hence can affect the accessibility and usability of the website. Not just this, it is very important to open and close tags in the proper order. The tag which is opened first need to be closed first.

Capitalizing Tags

This happens to be a bad practice, but however it does not affect the validity of HTML coding. But just to sooth the eyes of search crawlers, make it a habit of writing all the tags in lowercase.

Incorrect DOCTYPE!

instantShift - Coding a Design
Since new browsers can handle more complicated things. In order to let your browser know what type of html you’re using, you need to call a specific DOCTYPE. This will make them learn how to display your content. It could be HTML 4.0 or XHTML and that too strict or transitional. The browser cannot make a guess out of it.

No Encoding of Special Characters

instantShift - Coding a Design
You need to be particular about writing the special characters. Just by writing it on MS Word and copying it from there to the website content area will not going to work properly in all the browsers. Doing this, can give up some kind of errors in some browsers.

Using Tables for Layout

It is time to upgrade yourself with the latest trends of the web. Tables were quite in use 10 years back. But now we are not using tables anymore. Using CSS would be a great option instead of tables. It will save on your time and efforts. Harness the power of CSS!

Using Automated Coding Software

instantShift - Coding a Design
In order to increase the efficiency of the work, using automated software seems to be good option. But actually, these are not reliable and cannot match the power of writing the codes manually. The automated coding may not be bug free and may affect the functionality of the website. The codes, thus produced, are sloppy and unprofessional. The probability is quite high that these would not be even able to clear W3C validation.

Mixing Single and Double Quotes (Even Missing it!)

You need to stick either to single quotes or the double quotes. It is a very common practice that developers mix both the quotes that can lead to the errors. Sometimes, we do even miss to close the quotes that can also generate some kind of errors.

Inline Styling

instantShift - Coding a Design
However, it may not distort your HTML structure or produce any error. But to be at ease in the future and allows easy editing, make a habit to add your CSS codes in a separate CSS file.

9 Practical Tips to Increase Web Traffic With Search Engine Optimization

Search engines are key tools to drive traffic to your site. There is no point having a great web site that nobody knows about! Read on to find out how you can maximize traffic to your site through search engines. Search engines help people find their way around the Internet, period! A search engine like Google can rank web pages based on factors such as keyword density and the quality and numbers of back links to other sites. Search Engine Optimization is nothing but a set of techniques using which you help rank your site higher on a search engine. You have many tools using which you can improve your page rankings.
9 Practical Tips to Increase Web Traffic With Search Engine Optimization
If you are trying to fine tune your site for SEO, it is crucial for you to be aware of key words that would do the trick. do keep in mind that obvious key words that are searched hundreds of thousands of times in a day would naturally have the big companies gunning for them. As a freelancer you may find it next to impossible to compete using these common key words. On the other hand, key words which are searched maybe a few hundred times in a month are not of any use to you either.
So why not select about twenty key words that get say five hundred hits a month EACH? After you think of a key word, Google it! Verify what other companies are targeting that key word and build your work plan accordingly. Like most applications created by Google, the Methodology interface is extremely simple and easy to learn. It has tons of embedded key words and you can easily find an exhaustive how-to guide on Google.
Google Insights is a pretty advanced tool to help you analyze the current search trends on the Internet. It is a tool which helps you understand what key words are working well in a particular segment. If you take a close look at how Yahoo, Microsoft and Google function, and learn to use the Google Insights tool to help you find the right key words, you are well on your way to increasing your site traffic.
Now that we have the necessary data to start optimizing your web pages for search engines, here come the more interesting stages. SEO is a pretty vast subject, but you may divide it broadly into two sub divisions of On Page Optimization and Off Site Optimization. On Page SEO – This deals with the pages of your site, and it speaks of tagging, articles and other content. In other words you need to make changes to the site as a whole, to optimize it for search engines.

1. Top to Down, Left to Right!

Crawlers, or spider programs tend to view a web site from top to bottom and then from left end to right end. So this is a great point to keep in mind when optimizing the site. You need to place the header and the title on the top left corner of the page and make sure it includes the primary key words. Following the header and title, start with a bit of content for the spiders to get their teeth into! Next, you need to place navigational data on the right side rather than the top or left so as to leave this area free for SEO ‘baits’. have a look at the sources of the pages and this is the order which the spider programs would also follow. Once you have this information, you will have a good idea if the spiders can get a look at your target key words before they bump into anything else.

2. Use Keywords Within A Domain Name

Well, this is basically how any web site is recognized on the web! Keeping that in mind, it is also given the maximum value by the search engines that ‘look’ for web sites on the Internet. since we know this, why not use the most important key words as a part of the site name in itself? Finally, you web hosting service needs to be efficient to ensure that the site is never down, missing out on page views from time to time.

3. Priority

Why not make a conscious effort to get your priorities right on the inner pages of the site? Optimize them in that order for the search engines. For instance, this could be an example of your priority list – 1. Home Page, 2. Page Title Tags, 3. Tags on Images, The First 200 words on each posting, and finally 4. The rest of the content. So now we know that if you use a primary key word on a high priority slot, it has far more chances of being picked up by a crawler. By saying this, we do not mean to imply that you DONT optimize the low priority areas. However, you need to prioritize the high priority areas BEFORE and MORE EFFICIENTLY than the low priority regions. Next you need to make sure you try and improve the key word densities but not to such an extent where the text starts to look obviously tailored. Here is where a good writer can help with SEO.

4. Get A Good Idea of Competing Sites

There is none better to learn from than the competition! Look at the bigger players who have sites in your genre. Try and understand the kind of traffic that they get, their use of kew words, maybe even google the identified key words to see how the site comes up in a search. Is there anything you find which you could use to help rank your own site better? Also try and make a list of sites that are providing back links to your competition. Maybe you could strike a deal with them!

5. Use Key Words Not Just on HTML Tags but ALSO with Images

You would have various HTML tags that work for a site. These could include meta tags, title tags, content tags and such. Now, you will need to ensure that you use all relevant key words as a part of these tags, because the tags are what search engines finally get a close look at when your site turns up on the search engine. Also, do keep in mind that search engines cannot evaluate images, they can only read through text. Practically speaking, this implies that you tag all images with thoughtfully selected key words.

6. The Home Page Links

You need to make sure your home page links to every other page on the web site. The reason is, a user could end up on one of the inner pages of your site, and more often than not, will want to get a look at your home page right away. Don’t make the user navigate from page to page to get a look at the home! It is also good to have a little bit of description on every page of the site, so as not to allow a user to feel lost if he or she enters the site on one of the inner pages.

7. Make a Site Map

This article cannot go into the depths of explaining how Google ranks web pages, that is too vast a topic. However, we could shed a little light by saying this – a crawler program is nothing but a visitor to your site. The easier it is for a user to navigate through the site, the easier it is for the crawler to do the same! And when the spider can navigate through the site effectively, this in turn means the site has a better chance of showing up in a search engine. Use the popularity of the high priority pages on your site, and distribute it to other pages using a site map with links. It is pretty easy to create a site map, you could even Google the term to get some great ideas!

8. Integrate a Robot Text File

This is a file which can guide any spider that visits your web site. It needs to be uploaded to the root folder on the server which hosts the web site. The initial line of the file needs to tell the spider that it can go to any of the sub folders. If you feel that some of the sub folders are not apt for SEO, simply exclude these from the spider’s eye by using the DISALLOW command.

9. Do Away with Irrelevant Content

This one’s easy, or rather it is non technical. At the end of the day your site needs to have meaningful content for your target audience, because it is not key words that they are ultimately looking for, but it is content, content, content! Give the audience useful information, and when you write meaningful text you will find that you automatically end up using relevant key words!

SEO is Dead? How Should We Deal With It?

Search Engine Optimization was probably the most effective tool to ensure high traffic on your web pages. SEO optimized text on your site could ensure you get regular hits on your pages, provided you use the right key words within the text. If you are a beginner in the web business, this article will discuss the importance (or NOT) of SEO, and how you can get the maximum traffic to your web site. So if you have been wondering why your web pages get little traffic compared to other similar sites, or why your page rankings don’t seem to budge, read on!

Is SEO As Effective Today? – This is a commonly asked question amongst the web developers of today. The answer is arguably a ‘no’. SEO is NOT as important as it used to be!
Today is the age of social media, and a person need not depend entirely on search engines, to get a valid piece of information. He or she could rather log on to Facebook or Twitter to be presented with a range of human opinions on literally any given topic out there. Moreover, the average Internet user today can see through keyword-stuffed articles at one sight.


People are increasingly drifting away from search engines and towards social media today. Facebook has an all-new ‘like’ option which can instantaneously offer any user the chance to promote a post on the site. So, instead of people going to Google search to find information on a topic, they can today consult their friend circle on Facebook to get multiple opinion, or a simple ‘number of likes’ to their own wall posting. Obviously this is a more sought after option simply because it is more believable and trustworthy than a search engine which is lacking the human touch. Studies show that Facebook already has over five hundred million users and counting! If Facebook was a country, it would be the third most populous right behind China and India. If it grows with the same trends it has shown in the last few months, Facebook would in fifteen months equal the population of India!
To make use of the opportunities that Facebook provides, why not incorporate a ‘like’ button on your site, which automatically lets people promote your pages on Facebook? By the way, Facebook advertising is inexpensive compared to a conventional web site. Do keep in mind though – you could lose your Facebook friends quickly if you start spamming them – people just don’t take any spam these days!

News Sites and Social Bookmarking

You’d be surprised at the number of people today involved with social bookmarking. At times, such sites are for a niche target audience focused on a particular industry or trend, while others are more general. News sites also offer a suitable alternate to using search engines! People who take news sites seriously log on to their favorite sites for virtually any piece of information they may need – no more search engines for THESE people! Moreover, the tagging options on a news site, in addition to a search within the site, makes them pretty easy to figure out and navigate through. And then the human touch – you KNOW that a human user has approved of a piece of information when you see it tagged, so this again adds to the value of that information. You could add social bookmark links on your own site, to allow users to promote your pages with a simple click of the mouse. Most often people do not mind spending just one second to click and promote something that has proved to be a useful resource. Get accounts on the tried and tested bookmarking sites like Digg or Reddit. Again, promote only what is relevant, or you could end up being looked on as a spammer!

Search Engine Algorithms

Search Engines are getting better and better with time. Tactics that worked like a charm a few years ago may be ineffective today. This is because modern search engines are able to weed away the obvious tactics, and present the users with the real meat of the query. So this is why SEO tactics become less effective with every modern update to the search engine technologies. In other words, there is no ‘one-size-fits-all’ solution to optimize size content in order to boost SEO rankings. On the other hand, off-site search engine solutions seem to still be working to boost site traffic.
Today, there is no shortcut! You need to ensure that your site provides meaningful and useful and relevant content to the audience. Keyword stuffed articles just do NOT work today! Give your users content that they are truly looking for, and that is the one tried and tested route to success, although it is not easy. In other words, stop putting out tons of keyword stuffed articles. instead, publish a few good ones that prove to be a genuine reference to Internet users, and you would be on the right track!


Blogging is today bigger than it ever was before. You can probably find a blog on every niche topic on the Internet. many bloggers use search engines to source out various points of information on a given topic, and publish a compiled report on their blogs. In such a scenario, their loyal readers would no longer wish to waste their time going through search engines all over again! Yes, this comes as a result of a building feeling of faith in the capabilities of the individual blog, and this is the route to take to the future of the Internet! If you scroll, up you will see the words ‘human point of view’ over and over in this article. No, we are not trying to stuff the article with key words, but it goes to show that the human element on the Internet is a crucial factor that can lead to the success or failure of a web site in today’s market.
If you are a blogger, why not try and round up some search engine results to offer a shortcut to your readers? If you own a web site, why not ensure you offer the kind of content that a blogger would pick up and compile?


many Internet users today use Twitter exclusively to gather information. It is far easier to raise a ‘Tweet’ than to do a search using a search engine, and what’s more the results are better as well. Twitter feeds also allow for just anyone to see what you are tweeting about (unless it is a private feed), so you are far more likely to get answers to what you may be looking for on Twitter, as compared to any other social networking site. You can find information on anything from the latest breaking news to scientific research, using Twitter! the ‘trends’ show you what other people are eagerly tweeting on, while Hashtags lets one focus on subjects of choice, and what others are saying about them. Twitter is nothing but a conversation on a huge scale, a conversation with strangers as well as friends – simple as that!
Today it is important for any business to have a Twitter presence, to interact with end users. Why not get top hear what the end user is saying about your business on Twitter? This can be a great feedback experience. Further, if you truly are a specialist in a given category, tweet about it! Once people are convinced about your expertise, they will turn to you time and again, and you will eventually have a string of faithful followers!

Favorite Sites

Most Internet users today already have favorite sites that they log on to without even having to utilize a search engine. Where does this leave room for page ranking to be affected by SEO? Some one looking for rental would just go straight to Craigslist, while a shopper may log on directly to Ebay. Once people are used to navigating around a certain web site, they think twice before using another. In such a scenario, why not try and get featured on some of the biggest sites in your niche? For example, if you run a local business, it makes far more sense to put up an ad on Craigslist, than to rely on SEO to get you your clients! If you have a business that sells products, try and get associated with Amazon! You get the point!

The Experienced Internet User of Today

Today’s Internet users are much more net savvy than users five years ago. Today’s net user knows exactly what key words get them the right results! This simply means that you will need to put up unique and relevant content than just articles with a lot of key words.


We’ve put down a lot on why SEO is not the greatest tool you have today. that said and done, it is not completely out dated either. certain industry niches still depend largely on search traffic, information sites for instance. Even in such a scenario, a site that provides their audience with unique and meaningful content is already a step ahead with SEO. The bottom line? Write useful content!

10 Search Engine Optimisation Tips & Tricks for Web Designers

Before you break in to any kind of web site design projects, you need to think about developing with a Search Engine Optimisation or SEO friendly technique. SEO is one of the most important things when you start website designing. When you start designing the website you have to take special care that your website design much be SEO friendly. We will just have a look at some of the main SEO website designs that are SEO friendly.
When you have a good SEO friendly website then it increases your search engine ranking and in turn boosts your web business. So let us look at some of the features that are must in a SEO friendly website.

Good and Informative Content.

A website design that has good and informative web content is said to be one website that would be SEO friendly. You have good and informative content hen you write concise and to the point. Keywords must be included in heading. You must reach a regular keyword density as it helps in increasing your search rankings. Better, you have headlines with keywords, you get better search results.

Smart Internal Link Structure.

You must use all the internal links in user-friendly manner. This will surely help you to navigate easily from one page to another. When there is easy access to all links, then it has good amount of traffic generation and this helps in improving your site rankings. Hence, you get a SEO friendly web design.

Website with Sitemap.

When you design your website, you must include a sitemap. This helps in improving your website design and helps you come out with SEO friendly web design. Root of your site is the best place where you should place your sitemap.xml. Try to choose other things too, but try to make it simple.

Website Free From 404 Errors.

When you come up with your website, you need to track down every kind of errors that may be hampering it become SEO friendly. You need to track 404 errors with the help of Google track. Most of the time these 404 errors cause much issue. You must make sure that all links coming towards your site including internal links should be away from any 404 errors. You can come up with strategies as redirection of old pages, and avoid this problem.

Website with Statically Typed URLS.

These static typed URLs are having greater usability features. You may include keywords in your HTML tags. When you look at dynamic URL but that does not give you much charm and prettiness. You can get good frameworks that can help you build static URLs and this would be surely a SEO friendly website design.

Web 2.0, XHTML and CSS.

Web designers make use of web 2.0 and use XHTML and CSS that help them to follow strict compliance against guidelines from w3c. Now, with the help of Microsoft new application, you need not have to worry as you can just follow the content and did not worry much about designing. You can get quickly loading website with the help of Google. You must choose out standard pages as they load very quickly. With help of some of these main features, you can make user view what they expect and this will increase the traffic.

Spider Visible Content

When you use this form of visible content, you can see the difference in your website designing. You should try to make use of text rather than the graphics for navigation. You should try to use page content and page elements too in form of text. When you are creating, Dynamic sites then try not to use JavaScript with the blocks of text.

Try to use Flash that goes easy with your website.

Some of the flash methods that are used are not good for your website and that hampers your ranking too. Try to make use of easy to use flash techniques that helps in easy loading of your images and everything. Some of the flash elements are very handy while there are others that are very hard to maintain. When you get these hard to maintain flash elements, they cause difficulty to your website ranking too. Use those flash elements that can be easily searched with the help of all search engines.

Develop a Valid HTML Codes.

It helps you in increasing search engine rankings. This is due to decrease in website crawling and indexing issues. To get one of the most influential pages you should try to have HTML used in your website. But it is to be noted that some of other HTML elements may hinder the search engine rankings hence try to make use of HTML elements that should not cause issue with the indexing your websites. Some of these errors stop Googlebot in tracking and hence causes some issues.

Unique website content. Avoid Duplicated Content.

A good SEO friendly website is one that has unique and original content. So try to avoid using any kind of duplicated content in your website. This duplication might hamper your search engine rankings as search engines are intelligent enough to understand what audiences want. Try to avoid any duplicate pages or any content that is duplicated on different pages.

Create Great Websites, Without Any SEO

Search Engine Optimization, also known as SEO is a subject which gets talked about to death all over the web.
There’s a fairly large group of people who believe that SEO is the be-all and end-all to anything on the web.
They believe that without it, you are nothing and with it, you are everything.
Today we’re going to look at why that isn’t true and why you can create a truly great website which performs well in search engines, without any seedy SEO tactics.
We’ve also included a case study of WooThemes and QA with Adii Pienaar and his views on SEO.

What They Want You To Do

SEO companies use techniques which fall into two categories: “White Hat” and “Black Hat”. Black Hat SEO is the term used to describe questionable SEO practices such where people try to cheat the system with multiple websites and code which exploits loop holes in search engine algorithms. Black Hat SEO is frowned upon but, to be honest, White Hat SEO isn’t much better.
People who do White Hat SEO play by the rules. They don’t break any Google Terms of Service (mostly) and they stick to the techniques which are deemed to be legitimate. The problem is that they go over the top and they entirely miss the point.
SEO companies have one goal and one goal only. To get websites into top positions for highly-search key phrases on major search engines. They generally pay very little attention to the content of the site, so long as it has plenty of keywords. They pay very little attention to the usability of the site, so long as search engines are able to index the pages easily. They pay very little attention to the bounce rate, or how long people actually bother to stay on the site.
Ranking highly in search engines means absolutely nothing if people are just going to press the back button as soon as they’ve spent five seconds on your awful website.
There are SEO companies out there with major investors taking money from clients and then paying untrained staff to create spam blogs with bogus content and links. These companies class themselves as fully White Hat, by-the-book operations, but they’re still using incredibly questionable and ultimately dangerous tactics. I should know, I used to work for one of them and disliked every second of it.
We should probably pause for a moment to add a small disclaimer. Not all SEO companies are the same, and not all of them are trying to screw you. There are a few who believe they genuinely are helping you with some misguided idea of what the web is all about (hint: it’s not spam).
There are fewer still who actually have a huge knowledge on SEO and use it as a very small part of a bigger picture. The difference is that the last group of people rarely refer to themselves with any sort of title containing the letters S, E, and O.

What You Should Be Doing

Search engines are designed to rank the best and most relevant sites highly. Again: The best, and most relevant sites. Not the “most optimized sites”.
A remarkable amount “Pro SEO Strategies for better rankings” actually coincide with what a good web developer would tell you to do in order to have a good website. Using proper heading tags, creating simple and well structured links to navigate through your site, ensuring that relevant content is well presented and has related content easily available, creating content on your site which other people will want to link to and talk about.
If you want to have a site which performs well in search engines then you need to stop worrying about search engines and start worrying about creating a really great website. Code your site properly, make it accessible, make it usable, make sure it has fantastic content, make sure you have great marketing that has other people talking about it. All of these things contribute to the factors which search engines use to rank your site.
In a nutshell, you can try and win a race with a 1992 Honda Civic that you’ve tuned up and fuel injected and loaded full of Nitrous Oxide… or you can spend the same amount of money on buying a Mercedes.
If you spend time doing the right things when building a site and focusing on your users as you grow that site, then search engine rankings will follow. I guarantee it – something which no SEO company can ever do.

A Case Study: WooThemes

Adii Pienaar built WooThemes with his two co-founders from the ground up just three years ago. They’ve never had a big focus on SEO, instead they’ve focused on their products, their customers and their marketing.
In two years, WooThemes built up an annual revenue of over $2million – so they’ve clearly done something very, very right.
Here’s what Adii had to say on the subject when I asked him to share his experiences:
Adii, you’ve always focused on making WooThemes about great products and marketing without a big focus on SEO. What was it that originally lead you to this method of thinking?
“To be honest, we had two restrictions and we needed to find a way to work around those. The two restrictions were: 1) a complete lack of knowledge or experience related to SEO tacticts; and 2) no advertising to “game” the system by buying links or have an extensive AdWords campaign. Plus, I’ve always been of the opinion that “content is king” and SEO went against that principle.”
“So instead we focused on this that we could control: great products and awesome content. Both of these have been great at generating traffic & linkbacks to the site, which in turn improves our search engine ranking.”

And how has not focusing on SEO impacted your company as a whole, particularly in terms of traffic and on-site statistics?
“I wouldn’t think that this has influenced us negatively at all and instead we’re experiencing that our visitors are viewing 6+ pages on each visit and spending almost 6 minutes browsing the site.”

You still rank extremely highly for most key phrases related to premium WordPress themes, is this something you monitor closely? and do you have strategies or plans for improving on those ranks in the future?
“We do monitor it, but not very closely… :) AdWords is an obvious option in terms of displaying better for particular phrases, but we’ve found the cost per conversion in this regard is exorbitant and thus not worthwhile (hence why we won’t really be pursuing this going forward). So our strategy will stay organic and stay the same: focus on great content and products, which will definitely get our users talking about us, which in turns ranks us higher.”

You recently started offering third party plugin integration for a lot of your Themes, some of the more notable ones were big SEO plugins for WordPress. What made you choose to start supporting these products and has it changed your view in any way?
“We decided to add proper SEO support in our themes, because this was a major request from our users and we didn’t want our own opinion to cloud our judgement in this regard. We probably have a 80% content and 20% SEO-related strategy, but that composition is based on opinion, so we recognize that our users may want to invest their budget & time differently.”

Finally, if you were going to start all over again, would you do anything different with regards to SEO?
“I wish we could reboot the web and make sure that SEO never even existed. :) Seriously though – nope, we wouldn’t change a thing with regards to our SEO policy.”

In Closing

You don’t have to pay through the nose for an SEO company, you definitely don’t need to pay other people to buy links and you shouldn’t even really be focusing all your time on how to get to the top of the rankings. Good rankings aren’t the be-all and end-all of running a website or an online business.
People often use the metaphor of positioning yourself on a high-street in the center of a city when comparing SEO to a retail premises location. The most important thing to remember is that it really doesn’t matter if your store is on a gorgeous marble shopping street nestled in between Gucci and Prada… If it’s a shack with rusty metal racks and a rude shop assistant, nobody is going to go in, and if they do go in then they’ll leave again immediately.
Create a great website, first and foremost. Great websites will always rank highly because that’s what search engines are designed to do. Start focusing on what really matters.