Sunday, February 27, 2011

SEO as Career – Scope, Future, Income & Pros / Cons

It was 2008 September when I entered the Online field through a webmasters forum called as the Digital Point which gave me all the basics and insights of the Search Engines business. Also this was the time when i started to understand howsearch engines work and how we can optimize our websites to rank better in the search. Finally after around 5 years of full-time experience I have a full time team of SEO’s, Content Writers who manage around 100 different websites and make sure that all of these rank in better placements in the Search. This article is a continuation to our article of Career as a Full Time Blogger – Scope Returns Future.
Whenever we plan to hire a SEO, we need to ensure that the guy has practical experience rather than having some basic knowledge on On-page optimization. Hence this field can pay you a lot of money if you have real good hands-on experience and knowledge, and pay you nothing if you have just some bookish knowledge. Its always important to have a great experience on everything related to website management before applying for a job.




Scope as SEO Employee / Job

If you plan to work for some company as a SEO Employee or Consultant then there is not much scope because this field is not just about submitting a website to search engines or web directories but its about understanding how you could really make a website rank into the top and how does all this stuff work. Most people have a idea in their mind that SEO is a very easy job which can be handled easily following which they apply for a placement in different companies to get a quick job.
95% of companies do not have any idea on why they have hired a SEO, because they just hire someone to perform SEO and do know have any planned approach for the same. Hence these so-called SEO Professionals would perform a few submissions to search engines and directories on the web. If you plan to work for some corporate as a SEO Consultant then its suggested that you should first get a experience in the industry for atleast 2-3 years and also continuously stay updated on the Search Industry by subscribing to SEO Blogs, News websites and discussion boards.
There is a huge scope in this industry as every web projects needs traffic from the Search, hence everyone is looking for optimizing their websites to rank in the top of the Search Engine Results. If you are looking into the future of this industry then you do not have to worry about its just growing and there is a positive trend for the same. You just have to stick to the work and then you would get success following which you can also shift to developing your own websites and ranking them onto the top instead of working for someone else.

Income of SEO or Salary options

One of the most asked question by everyone who is looking to enter into this industry is the PayScale they would be getting. This is one area where i personally feel that Asian countries like India are very poorly rated because Indians get paid on an average of around Rs 95,771 – Rs 232,129 per year which is somewhere in the range of $2000 – $5000 depending on different factors like Years Experience, Employer Type, City, Company Size, State or Province, Certification etc
If you are in United States then the chances are better because companies offer better pays for SEO Professionals which range $32,312 – $49,257 [via payscale.com] making the overall income atleast 10 times more than what Indians are paid. This is mainly because if the higher budgets and bigger campaigns run for companies in order to attain higher rankings in the Search.
SEO Salary US
Once someone opts for these jobs, the next available option would be of Search Engine Optimization (SEO) Manager which offers them with salaries upto $70,000 per year plus the work includes managing a team all of who work on the optimization campaigns. These payouts are quite better than the jobs offered in different industries whole the work scope just increases every year.
One of the Major disadvantage of getting into this field is that if you do not update yourself with the latest trends then you could loose your job easily because the whole work depends on the performance and without results the deals or work would not continue.
Now the advantage in this job or work is that you can also earn in six figures being a Search Marketing Consultant or a SEO Director leading a bigger team and handling the whole agency. There are many other Pro’s or Con’s with this which you can find yourself if you are into this industry for atleast a few years.
In India Career in SEO Domain Growing fast now. The Top city's in SEO caree in India, Delhi, Nodia, Bangalore, Ahmedabad, Mumbai, Chennai.  Now In Hyderabad also growing in this filed. 

SEO Tips – Add Alt and Title Attributes to Images

Many Bloggers and Webmasters add images to their blogs within their content area and just use the available options in the CMS for adding Images without any deep look into the SEO part which is very essential. Google Image is a very big referrer to me for the traffic i receive for most of blogs and i make sure that the ALT & TITLE Tags are correctly set for my wallpapers websites because for websites where Photos & Wallpapers are the major part of content, we need to make sure they are optimized in the right way.
Images ALT Title SEO TipsPreviously we had posted Google Images SEO at our SEO Blogbut i mainly recommend everyone to emphasize more the Tags because they help you a lot in better indexing and rankings.
I generally recommend everyone to use FTP Software to add Images to their blog because they can easily control and manage the images, since they are all located at a single place, rather than the ‘Add an Image – Add media files from your computer’ option which is available under your blog’s post section. When you add a image using a FTP software you will have to upload the image the way you upload any other normal file but at the end you will have to add the location within a HTML <img> tag.
Here is the code which i add when iam planning to insert a image in a blog post.
Basic Code :
<img src=”Image location”>
Tweaking it for SEO :
<img src=”Image location” alt=”Image Name” Title=”Image Name”>
In the above code you will find two new extra Attributes added in the same code inserted within the IMG Tags and these can help you a lot, because of the following reasons.
Alt – Specifies an alternate text for an image
Title – Specifies extra information about an element
Src – Specifies the URL of an image
There are many other Attributes like Width, Height, Border etc but the above listed 2 are the most important ones and can help your images rank better in the Search Engines. Linking to related articles from these Images is also helpful and you can use the following code for the same.
<a href=”Article URL”><img src=”Image URL” alt=”Image Name” Title=”Image Name”></a>

SEO Tips that every blogger must know

SEO blogs go into a state of frenzy as soon as the search engine leaders announce anything. Many times this excitement is filled with theories and false information or information that is not really important in the core SEO practice.
Here i have taken very important SEO tips from SEOToolsCentral that must be in the knowledge of very blogger.

Title:

A good title has between 10 and 70 characters (including spaces), and contains your primary keywords and phrases. Be sure that each page has a unique title.

Meta Description:

The Meta Description Tag doesn’t affect your page’s ranking in the search engines (for the most part), but it is still important for your SEO. Google may choose to display meta descriptions in the search results, which will help users to have a clear idea of the URL’s content. It is worth having an accurate meta description, which may improve your Click-through. Try to limit its length to 60 – 150 characters.

Meta Keyword:

Although the keyword meta tags don’t count in Google’s ranking, it is still a major factor for other search engines to consider. Ideally, your meta keywords should contain no more than 256 characters, and separate the words or phrases using a comma.

Heading:

Heading tags help search engines recognize what’s “important” on your web page. Include your main keywords in the headings. Make sure to use one title per page.

Script:

Use Google AJAX Libraries API. It has several advantages over hosting open source JavaScript Libraries on your server: decreased latency, increased parallelism, and better caching.

Bold Tag:

Put your keywords into bold (<b> or <strong>) to make sure the search engines know that these words are important.

Italic Tag:

Put your keywords into italics (<i>), or emphasis (<em>) to make sure the search engines know that these words are important.

Images:

Add alternative text (the alt attribute) to help search engines better understand the content of your images. Limit the number of images to optimize your page load times.

Text/Html Ratio:

A Text to HTML ratio of below 30% is not favorable for SEO. Include more relevant text to your pages to increase your keyword density.

Frams:

Frames can cause problems for search engines because they don’t correspond to the conceptual model of the web. It is advisable to minimize the usage of frames, whenever possible.

Load Time:

Site speed is an important factor to search engine optimization (SEO). Use free tools like Page Speed to evaluate and improve your website speed.

Gzip:

Gzip is a form of content compression and helps speed up the loading time of a site. It is advisable to use this for large website with lots of contents.

XML Sitemaps:

XML Sitemaps lists the URLs for a site. You can include additional information such as the frequency of changes and when the last update was. This allows search engines to crawl the site more intelligently. You can use Google Sitemap Generator to generate an XML sitemap for your website.

repots.txt:

robots.txt is regular text file. You can instruct robots to not crawl and index certain files, directories within your site, or the entire site at all. Click here to check your robots.txt file for syntax errors.

Broken links:

Broken links are links that lead nowhere. It may adversely affect your website search engine rankings. Poor usability from broken links can drive your potential customers away and prevent search engines from properly indexing your site. The usage of a customized 404 error page is encouraged.

Google Search:

Using your domain as term to search in google, which position your site is.

Indexed Pages:

These are the number of pages that are indexed by each search engine. You can use Google webmaster toolto submit a sitemap or ping service in order to speed up the indexing process.

Backlinks:

Inbound links are incoming links to a website or web page. This is a crucial factor in search engine optimization (SEO), as this is an indication of how popular or important a website is.

DMOZ:

DMOZ is a multilingual open content directory of World Wide Web links.Submitting your website to DMOZ has a positive effect on SEO.

Blogger Life-cycle Create, Promote, Track and Optimize

The ongoing cycle that happens in online blogging is Create + Promote + Track + Optimize.

1. Creating Content

Quality content are the key to any website success, so content are the king of blogging. It is something that your visitors will enjoy reading, watching or listening to and will refer their friends, colleagues, family members and others to it. By building quality content on your site, you get not only search engine traffic, but trust, reputation, greater conversions and incoming natural links. If you create poor content the parts will not matter. So how do you create good content? I have compiled a list of articles, which help you a lot for brainstorming, because reading blogs inside and outside you nice defiantly help you.
  • What is unique, quality content?

  • Why and how to create unique, valuable content?

  • How to write for the people

  • How to write in simple language

  • Write for them, personally

  • Quality content isn’t just text

  • Link building strategies with quality content

  • Content ideas example

  • How to format website content

  • Link bait compared to quality content

  • 2. Promoting Blog

    This is very important area after writing a quality content. There were easy ways to promote blog lige submitting post on Digg, Reddit and StumbleUpon etc but not any more because it is very difficult to get your post on front page. Because, need lots of friends circle how thumb up and can vote for your  post. But some other way might be worth considering as well.
    First of all make search engine friendly post by giving good title to your post, related description and keywords.
    Secondly, When you give reference in your post for a person or company, let them know by writing an email, which may help your post to get link back from their site.
    There are lots of others ways which help to promote your blog as follows:
    LINK BUILDING:
    COMMUNITIES:

    3. Tracking Blog

    The is the most important part to get success in blogging but most bloggers ignore this area.  Creating a quality contents and promoting them is very important but what is working and getting traffic to your blog is priceless.
    There are lots of tracking tools out there, here are list of articles about all these tools, also you can Google about Blog tracking tools.

    4. Optimizing Blog

    People learn from their mistakes,  so learn from your previous post and make next post better.  The Design of your blog, content, layout,  and coding all should be optimized.  As you continue to optimize your blog you will see your traffic and user loyalty will grow.