Sunday, April 24, 2011

SEO Formulas

1. Keyword CTR (Click through Rate) = No. Of times your ad/search engine listing is clicked/ No. of times your keyword is searched.



For e.g. Let say your search listing on Google was clicked 2 times when the keyword ‘event management courses’ was searched 48 times. So CTR of the keyword ‘Event Management Courses’ =2/48= 4.17%

Note: A keyword’s CTR is a strong indicator of its relevance to the user and the overall success of the keyword.


2. Ad CTR= No. of times an ad is clicked/No. of ad impressions.

For e.g. if your ad is clicked 10 times and is displayed 50 times, then your Ad CTR= 10/50=20 %.
3. Goal Value= Total revenue generated by a website in a given month/total no. of goals (conversions) achieved by the website in the month.

For e.g. Goal value :
= £2,138.46/129 orders = £16.58
= £2,138.46/129 leads = £16.58
= £2,138.46/129 signups = £16.58
= £2,138.46/129 downloads= £16.58
= £2,138.46/129 page-views = £16.58

4. Conversion Rate of a website= No. of goals (conversions) achieved in a given month/ Total no. of visitors in that month.

For e.g. Conversion Rate :
= 129 orders/8773 visitors= 1.4%
=129 leads/8773 visitors= 1.4%
=129 signups/8773 visitors= 1.4%
=129 downloads/8773 visitors= 1.4%
=129 page-views/8773 visitors= 1.4%

Note: You can also determine the goal conversion rate through Google Analytics.


5. Traffic required to achieve desired goals = No. of goals required to be achieved/conversion rate of the website

For e.g. Traffic Required :

=500 orders/1.4% = 35714 visits/month
=500 leads/1.4% = 35714 visits/month
=500 sign-ups/1.4% = 35714 visits/month
=500 downloads/1.4% = 35714 visits/month
=500 page-views/1.4% = 35714 visits/month

6. Anticipated Revenue through SEO efforts = No. of goals required to be achieved by SEO * Value of each goal

For e.g. Revenue generated= 12000 orders * £16.58 =£198960


7. Immediate ROI (Return on Investment) = Anticipated Revenue through SEO efforts – Proposed cost of the SEO project


For e.g.
ROI = [500 orders*24 months *Value of each goal (£16.58)]- £36000 = £198960- £36000 = £162960
…………………………
8. Actual ROI =  Immediate ROI*12= £1,872,000 
{client will continue to get seo benefits at least for the next one year even without any seo}
…………………………
9. How much client is expecting in return = total anticipated revenue from seo efforts / proposed cost of the whole seo project
For e.g. £198960- £36000 = 5.53
…………………….
10. No. of goals required to break even = Total Marketing Cost of the website/ Goal Value
Note: Break even is the point at which their is no profit, no loss.
……………………
11. Traffic required to break even = No. of goals required to break even /conversion rate of the website.
……………..
12. Cost  per Conversion = Total Marketing cost / No. Of conversions.
13.
 Revenue generated through Social Media = No. Of goals achieved through social media efforts * value of each goal
For e.g. Revenue generated through facebook = No. Of goals achieved through facebook * value of each goal
………………
14. Social Media ROI= Revenue generated through Social Media – (time you spent on social media * your salary per hour)
For e.g. Facebook ROI = Revenue generated through facebook – (time you spent on facebook * your salary per hour)
=50 * £16.58 – (34.12 hrs * £20/hr)
= 829 – 682.4 = £146.6
………………
15. Social Cost Per Conversion =  Total Marketing cost through social media / No. Of conversions achieved through social media
For e.g. Social Cost Per Conversion = (time spent on twitter * your salary per hour)/ no. of conversions through twitter.
………………
16, Bounce Rate of a web page = Number of bounces / Number of entrances
Bounces => Number of times visitors left the website from the landing page without browsing any further.
Entrances => Number of times visitors arrived on the website via the web page.
……………..

17. Bounce Rate of a website = Total number of bounces on all the web pages/ Total number of entrances on all the web pages

Saturday, April 23, 2011

Traffic Travis – How To Use This Great Free SEO Tool

Google just updated their algorithms to fight content farms and various SEO traffic attempts. So is it still possible to rank well as a small business or blogger and what SEO techniques still work? Googles main focus is to deliver high quality search results to their users as it is critical to maintain the position as the most trusted and precise search engine on the Internet.
Creating quality, helpful and unique content will make Google like your site and therefore it help your ranking a lot. However good content alone won’t necessarily give your pages good ranking. In this article I will show you how Traffic Travis (seo software free) combined with a “Ranking Loophole Technique” can get your quality content on page one in Google putting your product promotions on the front row!
If you’re selling products (affiliate or your own) from your web site or blog you know that competition can be crushing hard and there’s no room for coincidence. Finding the right keywords will either make or break your winning chances. You need to find low competition keywords with many monthly clicks and “loopholes” – simply meaning that there is competitors on page one in Google that you can outperform relatively easy. You therefore need to use proven internet marketing strategies and do a serious analysis in your quest for a perfect primary SEO traffic keyword.

Traffic Travis – SEO traffic

Traffic Travis is a mature and popular application for search engine optimization that comes in a free version. The free version comes with lots of useful SEO tools that will help you to do the keywords research needed to rank well in Google. Traffic Travis allows you among other things to do a keyword research, a competitor analysis and an on-page analysis. It also has a features that allows you to do rank tracking on multiple keywords. They do also have a professional edition, but you don’t need that to begin with.
Search Engine Optimization With Traffic Travis overview pic
Let’s take a closer look at the tool and the “Ranking Loophole Technique”.

How to do Search Engine Optimization With 

Traffic Travis

1. Find Keyword suggestions with Traffic Travis and Google Keyword Tool

I use this technique to get SEO traffic to my promotion pages. The ideal keywords for small business’ have 4.000 to 12.000 monthly searches in Google (see Google Keyword Tool screenshot below) and less than 10.000 “Exact” results or 2-3 easy competitors (loopholes) on page one in Google. If you have a high traffic website or blog you can try pages that are harder, but start here while you are learning the process.
The keyword should come from emotional driven online markets where people are  buying products and of cause they need to be closely related to the product you are promoting. Use Long tail “high desperation” keywords if you can find them. Like “how to get rid of….something”. Desperate people do not buy with their logic mind. It makes them less price sensitive, more impulsive and more influence able to buy now. They are also likely to type in what the problem is and not just a word or two. Product specific Keywords can also be very good – like “Traffic Travis” or “Traffic Travis Review”. If someone search specific for the product then there is a good chance that they are potential buyers.
First go to Google Keyword tool and find related keywords. It’s good if there is some competition because it tells us that other affiliates buy adverts and that there is people buying stuff, but competition should of cause be fair! If you need ideas you can type in the website address of a related website or the vendor product page.
google
See if Traffic Travis (seo software) has alternative keywords you can use. You should try to think like your potential buyers. Which keyword are most likely to be used by potential buyers looking for exactly your product? Create a list of at least 10-15 keywords or phrases.
travis keyword tool

2. Find Ranking Loopholes with Traffic Travis

When you are looking for loopholes to get on page one in Google with Traffic Travis you are looking for competitors like: YouTube videos, low PageRank, low amount of backlinks (less than 120), blogs, ezine articles, hub pages, web.2.0 sites, squidoo pages. You use Travis to analyze the keywords you have found till you have a good primary keyword phrase and 8 – 10 secondary keywords related to the primary keyword (found in the same search in Google Keyword Tool). It makes Google happy when they find keywords that they expect to find. Traffic Travis tells you a “Difficulty Rating” which is a sensible guiding principle.
seo analysis
It is possible to go even deeper into the analysis of your competitors. Your strategy is to take one of the rank positions on page one. To see how good the competitions backlinks are, simply use the “Search engine tool” – the higher page rank the more powerful they are! You can of cause also use this information to try and get the same powerful back links to your page.
search engine tool

3. SEO optimize Your Page

When you have found your loophole keywords and your article or review is done you should make sure that your page is completely SEO optimized and ready to take over the desirable top 10 position in Google. Use the Page Analysis in Traffic Travis to optimize your page following their advise. You will get a SEO Score and an action plan on how to improve. This is very powerful stuff and my experience is that on page SEO is important. However recall what I said in the beginning of this article. Good and unique content is a prerequisite. Google will hunt you down if you start spinning and republishing content from other websites.

page analysis travis

4. Regularly monitor your search engine rankings with Traffic Travis

You can use Traffic Travis to monitor how you rank in the search engines on your keywords. The good thing is that you can see previous ranking and determined if there is a satisfying ranking growth. Staying on page one in Google is of cause essential to keep large numbers of high SEO traffic coming.
search engine tool1

With Traffic Travis you will…

  • Find out why competitors outrank you… then beat them!
  • Uncover simple mistakes you are making on your website… then fix them!
  • Build quality links to your website with ease… saving you time & money!
Get free version of Traffic Travis here.
The downside of the free version is that you can’t save a project and the Keyword tool will only find 200 keywords, but you will learn to live with that or buy the pro edition. Good luck! And please leave a comment below. Tell me what you think and don’t hesitate to tell me if you have an other angle on How to do Search Engine Optimization.

Friday, April 22, 2011

Different Types of Link Exchange in SEO

Generally there are two types of Link Exchange. One is active link exchange and second is passive link exchange. Here all the details I have mentioned in the below chart:



Active Link Exchange means we are doing work actively for getting link for our website. In Active Link Exchange we are doing three types of link exchange.
1. One Way Link Exchange
2. Two way Link Exchange
3. Three way Link Exchange
In one way link exchange we are getting one way link from other website, but we are not giving a link to the other website, that is called as a one way link exchange. We can get one way links from Directories Submission, Blog Posting, Article Posting, Press Release Submission and Social Bookmarking.
Two way link exchange is also known as a Reciprocal Link Exchange. Reciprocal Link Exchange is doing on the basis of mutual understand of two potential link partners. In Reciprocal Link Exchange potential link partners place a link of our website and in return we have to place link of potential link partners on our website. Reciprocal Link Exchange is good for getting listing of our website in Google. But now in present as per new Google Webmaster Guideline, It is advisable that we should not do excessive reciprocal link exchange for promote our website. We can do reciprocal link exchange, but excessive reciprocal link exchange is increase the chances of our website getting penalize.
Three way link exchange, we can do when we have a 2 websites. In three way link exchange we are offer for placing a link of potential link partners to our popular site A. and in return we asking to potential link partners for placing a link of our Site C on their Site B. (Site B means potential link partners). Three way link exchange is very effective link exchange. The main benefit of three way link exchange is that we are getting a one way link from potential link partners.
Now we are going to discussion about Passive link exchange. Passive link exchange means it is a link exchange, in which we are not doing link exchange actively for our website. But we are getting links from other potential link partners without offering a proposal for link exchange. Link Bait is part of passive link exchange.
Link Bait means Useful or entertaining web content which compels users to link to it. So if your website has a unique and useful content then other potential link partners place the link of your website on their website without offering any proposal for link exchange.
Hope this all information is becomes useful for all people who are engaged in the field of SEO and SEM.


Tuesday, April 19, 2011

The best SEO Tools Overview OnPage analysis

Who wants to make a OnPage analysis, knows the dilemma: So many tools, where do I start? The most important tool for search engine optimization is indeed common sense, but why not take this with a few tools under their arms? The best tools for OnPage analysis we present here.

Initial review of the page:



Yahoo! Site Explorer

Yahoo! Site ExplorerSite Explorer shows all the users on Stored Backlinks Yahoo! on such and so gives an overview of the link structure of the current page. Whether you are from your own site would take a close look at the links or the competitors, the Site Explorer is quick and easy . Links are still an important element in the field of SEO, so far is a regular link query top SEO duty. In the presentation of the results can be expected that undertakes a rating Yahoo!. It is striking that links relevant under the front results are found with a high. In the list will continue to go backwards more, the more insignificant the link submitter Domains Another way how to do a backlink query via Yahoo is "linkdomain:" on the box with the command. However, it is not about a tool or a plug-in and thus is at this point no further discussion on it.

Screaming Frog SEO Spider

Screaming FrogThe Screaming Frog SEO Spider is a small and free desktop program that you download the. OnPage addition to a detailed analysis of the website, you can also review important OffPage elements . The results of the analysis you can export as Excel file. The tool shall include information concerning the external and internal links of a page, the anchor text and the status of the links, so they follow or nofollow is whether. TheScreaming Frog is a very useful tool, you get a lot of relative information and can process by the export function yet.Screaming Frog Screenshot


open site explorer

OpenSiteExplorerThe open site explorer is a very simple and transparent tool. All you need to do an analysis, is enter the URL and "Get Data Link" button. It is even possible to enter a second URL to compare. You get a nice overview of its back links and the associated anchor text . In addition, the domain with an internal ranking evaluated yet, the Page Authority and the Domain Authority. Both values ​​are between 0-100 and as always, the higher the better. The big downside to this tool is that the number of links in the free version is regulated. Who needs more information, have a paid account is down. All in all, so it's a very transparent tool that is a first overview of a page very well suited for.

Xenu's Link Sleuth

Xenu's Link SleuthWith the free tool Xenu can primarily detect links no longer function . This one generated a "Broken Link Report, all internal and external links checked the. Images can thus checked for duplicate content and can be identified.
The Xenu tool is very thorough, the results are very complex and exporting of data is possible without problems. It is important to accurately define the settings in advance, such as "low" side of the tool is to check that. The lower the tool into the various levels of the website goes, the longer the load times.For large websites that may well already be several times hours.

SEO united.de Back Link Checker

SEO-unitedEven with SEO-United thoughts one has a back link checker made ​​and the results speak for themselves. All you need to do the domain name and security code and enter the already obtained a free analysis.Alternatively, one can still show or the link popularity of the domain can be. In his own words isSEO-United Backlink Check for more domains suitable relatively young, for here is the display of backlinks piece was limited to 1000 .

Google Webmaster Tools

Google webmaster-toolsYes, the webmaster tools of Google are pretty good to his website to coordinate the activities. To enjoy this tool to get into, but you need a website and a Google Mail account. Now you have the login page and data already available to the Webmaster of any significant numbers and ranges. Information on the site, search queries, keywords, traffic, potential problems are provided and the user can see how the side view of the Google crawler is made. But as I said, the Webmaster Tools are only available to webmasters and are suitable only for his own registered domain . Who wants to check other domains so will have no luck here.
This closes after six tools presented our first new series. Following you can you discuss to your heart's content about the advantages and disadvantages of each tool. In the first article, we first limited to the free tools. If you have used tools that we should take time for you under the microscope, just bring it and just leave a comment.
To overview of a page to give first one is, and remains SeoQuake the tool of choice. The tool access offers in various indicators such as PageRank (PR), number of indexed pages, backlinks, age of the page and outbound links. What are the key figures in the bar will be displayed, the preferences are selected individually. SEO professionals For more information, holds SeoQuake ready yet. Clicking on "Info" you can see if the page robots txt and has a map and get by clicking on "yes" each access.
SeoQuake properly setup is not as easy as using an incorrect setting, the tool asks the data from the time, and you may be blocked for other queries also. So that you do not turn out you can see here, have set as their trainees SEO Tool:
Similar works SeoQuake SEO for Firefox . By XRay SEO and Site information is obtained at a Glance other useful metrics. In addition, however, also backlinks from. Edu and. Gov domains appear. SeoQuake and SEO for Firefox, however, draw their data from different sources, so it makes sense to use tools in parallel with both.
firebugAs another essential tool is Firebug mentioned. Firebug is enabled in the feature Inspect and it passes over the page with the mouse, will put HTML code at the bottom of the window . The code can be rewritten in the window and the change is directly visible on the page.Prima check to impact a small change has some. For Firebug, there are a number of extensions that the tool can be adapted perfectly to an SEO needs to. These include YSlow and SenSEO (see below).

Recognize hidden potential

Did you get an overview won on the page, it is important to identify the hidden potential. These two tools are particularly well: the Screaming Frog and Senseo.
screaming frogThe Screaming Frog SEO Spider , we had the first part of our series already mentioned, for he is also very good for backlinks of a page with their respective anchor text view. But even for the OnPage analysis is the Screaming Frog of great help, because it reflects the internal structure of a page. At a glance, it looks as if the right to use H-Tags, Title and Description if every page is unique, and the redirects are set up correctly. Even more inaccessible sites (status code 404) are shown. especially helpful is getting this data not only for a bottom, but the same for the entire domain. It All data can be exported in CSV format.

In order to check a domain forwarding, you can also Live HTTP Headers use. The advantage:The data is Live HTTP Headers loaded very quickly , while the Screaming Frog until the entire domain must crawl before data is available.
SenSEO is the aforementioned extension for Firebug. The analysis SenSEO get concrete information of what the domain is still in disarray . For the areas of meta tags, robot instructions, headings, page content, domain name and path marks are awarded. We see areas of SEO measures which are already well implemented in, and where are needs and potentials yet.

The speed improvement page

The charging rate of a page is an officially certified by Google ranking criterion. Here it is assumed that the HTML code in max. 1.5 seconds should be charged. For small domains, the 1.5 seconds are usually not a problem, but for larger sites and online shops there is still potential here often. To analyze the speed YSlow page is particularly good.
YSlow is also an extension for Firebug. The tool analyzes websites on all the factors that negatively affect the loading time. As with SenSEO and Marks are given specific instructions and tips how to speed page can be improved . Special Bonus: There are only recommendations not given, but this also explains why and how these recommendations can help the side. It's great for SEO beginners!

If everything goes right here with things? See what Google sees

Has it even side of a savvy webmaster to do with, they can also then look at me, how Google sees it. This is what the User Agent Switcher , which lets the browser identification change itself. So you can work around locks browser or impersonate another person. If you select "Googlebot 2.1" from, you get to see the page as to how the Googlebot sees. If the representations of human users and Googlebot not match, then you have found a case of cloaking. One famous example of Amazon: What the customer sees and what Google sees is not identical.
useful tool to provide instructions to the search engine to check Another isSeerobots . The tool shows in the bottom right of the browser window, if a page or index is set to noindex . If a page accidentally set to noindex times, the tool displays the same in bright red at this. Even if the left side to follow or nofollow are is indicated by the tool and visualized.

Still missing something?

Our survey shows that there is just for the OnPage area very many good SEO tools. Do we still remember a great and free tool available? Then leave us a comment, because of course we get to see SEO Trainees like to do, and new tools that can help us in our SEO work.